Fans are invited to vote for their favourite band to help decide who
rocks the 100th Grey Cup Festival in Toronto
One lucky voter will win a trip for two to watch the sold-out Grey Cup
TORONTO, Sept. 11, 2012 /CNW/ - SiriusXM Canada (TSX: XSR), the country's leading audio entertainment company, today
announced the launch of Rock the Grey Cup, a fan voting competition that will give one up-and-coming Canadian band
from a CFL city the chance to perform live at the 100th Grey Cup Festival in Toronto happening November 17-25.
Last month, bands from each CFL city performed an original set during a
regular season game. Fans will now be able to view video of each of the
performances and vote for their favourite at www.rockthegreycup.ca. The winning band will be immortalized and achieve true rock star status
by having an opportunity to play live during the 100th Grey Cup Festival. Fans can win too and every vote entered will offer a
chance to win a 100th Grey Cup Festival VIP package which includes accommodation and airfare
for two as well as two tickets to the sold-out Grey Cup and $500
"Rock the Grey Cup is a fantastic opportunity to showcase great local Canadian talent,
on-stage and on the grid-iron," said Paul Cunningham, VP, Sales and
Marketing for SiriusXM Canada. "SiriusXM is one of Canada's sports,
music and entertainment content leaders, and we are proud to be
continuing our relationship with the CFL, its teams and fans across
Canada and the U.S."
"This year's 100th Grey Cup Festival will be the biggest and most ambitious ever, and
we're excited to have our fans help choose one of the bands that will
rock the Festival," said Sara Moore, Vice President of Marketing for
Voters can cast a ballot once a day for the following bands, each
representing a CFL city at www.rockthegreycup.ca:
Mary's Gunns - B.C. Lions
SixXxer - Toronto Argonauts
Harlan Pepper - Hamilton Tiger-Cats
SONS OF YORK - Winnipeg Blue Bombers
Pistols at 20 Paces - Edmonton Eskimos
PEAR - Calgary Stampeders
Rah Rah - Saskatchewan Roughriders
Era 9 - Montreal Alouettes
SiriusXM Canada's complete CFL regular season schedule listing is
available online at www.siriusxm.ca.
About SiriusXM Canada
Canadian Satellite Radio Holdings Inc. (TSX: XSR) operates as SiriusXM
Canada. SiriusXM Canada is the country's leading audio entertainment
company and broadcasts more than 120 satellite radio channels featuring
premier sports, news, talk, entertainment and commercial-free music.
SiriusXM Canada offers an array of content from the most recognized
news and entertainment brands as well as from professional sports
leagues including the NHL, NFL, MLB and CFL.
SiriusXM programming is available on a variety of devices including
pre-installed and after-market radios in cars, trucks and boats,
smartphones and mobile devices, and consumer electronics products for
homes and offices. SiriusXM programming is also available online at
www.sirius.ca and www.xmradio.ca and on Apple, BlackBerry and
Android-powered mobile devices.
SiriusXM Canada has partnerships with every major automaker and its
radio products are available at more than 3,000 retail locations
nationwide. To find out more about SiriusXM Canada (TSX: XSR), visit
our website at www.siriusxm.ca.
About the Canadian Football League
The Canadian Football League is our league. The Grey Cup is our national
championship and Canada's largest annual single sporting event. We are
proudly preparing for the 100th Grey Cup in 2012. The celebration will
span the country and culminate in a tremendous festival and game in
Toronto this November. We invite all Canadians to be a part of it.
SOURCE: SiriusXM Canada
For further information:
NATIONAL Public Relations