SIRIUS Canada Exceeds One Million Subscribers

Fastest growing audio entertainment company in Canada

TORONTO, Jan. 11 /CNW/ - SIRIUS Canada Inc., the country's leading audio entertainment company, today announced that it has exceeded one million paying subscribers across Canada. SIRIUS is the fastest growing audio entertainment company in Canada and one of the only subscription services in Canada to exceed the one million subscriber milestone after four years of operation.

"Exceeding one million subscribers is our most significant milestone to-date and we're proud to be the fastest growing audio entertainment company in Canada," said Mark Redmond, president and CEO, SIRIUS Canada Inc. "Despite difficult economic conditions in 2009 and the slowdown in the automotive and retail industries, SIRIUS' subscriber growth has continued to be strong and has exceeded our expectations. Reaching one million subscribers in such a short time demonstrates the strength of SIRIUS' exclusive content, signal coverage and brand awareness."

Among Canadians, SIRIUS is the brand of choice both at retail and integrated in vehicles. According to The NPD Group, 8 out of 10 satellite radio shoppers selected SIRIUS at retail throughout 2009 (year-to-date) while SIRIUS' automotive partners make up 60 per cent of vehicle sales in Canada. SIRIUS is available in more than 150 vehicle models in Canada.

"Over the past four years we've built one of the top media companies in Canada by focusing on our customers and offering an exceptional entertainment experience with unique and exclusive content," said Redmond. "The best is yet to come and SIRIUS is well positioned for growth in 2010 and beyond. We'd like to thank SIRIUS' employees, our automotive and retail partners and our passionate customers for helping us achieve this important milestone."

SIRIUS Canada highlights

    -   More than one million subscribers in Canada
    -   80 per cent retail market share in 2009 (year-to-date) according to
        market research firm The NPD Group
    -   94 per cent customer satisfaction
    -   Integrated SIRIUS radios are available in more than 150 vehicle
        models in Canada
    -   SIRIUS' automotive partners make up 60 per cent of vehicle sales in
    -   First to launch a satellite radio app in Canada, compatible with the
        iPhone and iPod touch
    -   Wide variety of commercial-free music programming and the exclusive
        home of CBC's Hockey Night in Canada Radio, NFL and CFL play-by-play
        and Howard Stern

About SIRIUS Canada

SIRIUS is Canada's number one choice for satellite radio with 120 full-time channels broadcast from studios in Vancouver, Toronto, Montreal and New York. SIRIUS offers 100% commercial-free music plus premium sports, news, talk and entertainment programming from North America's most recognizable and respected personalities and brands. SIRIUS offers listeners unparalleled coast-to-coast signal coverage and digital quality sound broadcast from four high-orbit satellites.

SIRIUS is the Official Satellite Radio Partner of the CFL, NFL and NASCAR and broadcasts live play-by-play games of the CFL and NFL. SIRIUS is also the exclusive satellite radio home of CBC's Hockey Night in Canada Radio. In addition, SIRIUS broadcasts live NASCAR races, Barclays English Premier League and UEFA Champions League soccer.

SIRIUS products for the car, truck, home, RV and boat are available in more than 3,500 retail locations, including Best Buy, Canadian Tire, Centre Hi-Fi, Costco, Dumoulin, Future Shop, Home Hardware, London Drugs, Staples, The Source, Visions, Wal-Mart and 2001 Audio Video.

SIRIUS Canada's automotive partners include Aston Martin, Audi, Bentley, BMW, Chrysler, Dodge, Ford, Jaguar, Jeep, Land Rover, Lexus, Lincoln, Mazda, Mercedes Benz, MINI, Mitsubishi, Pana-Pacific, Subaru, Toyota, Volkswagen, Volvo and the Canadian Automobile Association (CAA). SIRIUS automotive partners make up nearly 60 per cent of light vehicle sales in Canada.

All SIRIUS programming is available for a monthly subscription fee of only $14.99. To listen to SIRIUS live, or to purchase a SIRIUS radio and subscription visit


For further information: For further information: Media Contact: Jeff Roman, SIRIUS Canada Inc., Tel: (416) 346-5157, Email:

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