Sirit Adds Solution-Oriented Features to INfinity 510 RFID Reader

3.0 Firmware Introduces Stray Tag Elimination Technology

TORONTO, Nov. 4 /CNW/ - Sirit Inc. ("Sirit") (TSX: SI), a global provider of radio frequency identification ("RFID") technology, announced today the release of the 3.0 Firmware for its industry leading UHF reader, the INfinity 510 ("IN510"). The new firmware includes several new solution-oriented features including the Feature License Manager ("FLM"). The FLM helps control costs while allowing customers with advanced needs to expose specific features. The 3.0 firmware is fully compatible with all production hardware versions of the IN510.

The 3.0 firmware introduces "Stray Tag Elimination" technology ("STE"). This powerful addition allows customers to differentiate between tags that are actively transitioning the RF field and tags that are in the field but not moving. STE is particularly important around portals, such as a dock door, or for electronic article surveillance. The reader is able to distinguish between those tags moving through a portal or an exit separately from stationary tags in the vicinity of the portal.

"This feature is going to solve a lot of problems for our customers," said Dr. Bruce Roesner, Chief Technology Officer, Sirit. "The issue of stray tags has been a very expensive problem for many users of RFID. Sirit has taken advantage of the already industry leading performance of the IN510 coupling it with intelligent algorithms implemented directly in firmware to deliver a cost effective solution to our customers," continued Dr. Roesner.

The 3.0 firmware can achieve a peak throughput of 1,150 tags per second when configured for 640 kbps in the FCC region. This allows the IN510 to continue to be the leading reader of choice for high performance applications. In addition, the 3.0 firmware expands regulatory support into Japan, Barbados, Colombia, Peru and Korea.

In addition to STE technology and increased throughput, the IN510 v3.0 firmware supports additional "solution-oriented" features including:

    -   Antenna Crossing Event - which allows users to discretely determine
        order of closely spaced items as they move past the antenna.

    -   Tag Phase Reporting - which enables advanced users to observe raw tag
        phase data and use these data as inputs to advanced algorithms that
        solve unique problems.

    -   Automatic Throughput Optimization - which proactively and dynamically
        manipulates reader settings to enhance performance.

Sirit is also excited to extend the IN510's base functionality through support of EPC Global Gen2 v.1.2.0, 496 bit EPC ID's and Alien Higgs-3 custom commands as well as numerous other enhancements.

"The next generation of RFID readers must do much more than simply read tags," said Norbert Dawalibi, Chief Executive Officer, Sirit. "RFID readers need to solve problems. With the 3.0 firmware, Sirit makes RFID work by bringing unique solutions to our customers' real world issues."

Previous versions of IN510's currently covered under Sirit's warranty program qualify for a free upgrade. Customers seeking to upgrade their IN510's can contact their local Sirit partner to obtain the firmware upgrade, the FLM specialized features or associated documentation. Additional details can be found at

About Sirit Inc.

Sirit Inc. (TSX: SI) is a leading provider of Radio Frequency Identification (RFID) technology worldwide. Harnessing the power of Sirit's enabling-RFID technology, customers are able to more rapidly bring high quality RFID solutions to the market with reduced initial engineering costs. Sirit's products are built on more than 16 years of RF domain expertise addressing multiple frequencies (LF/HF/UHF), multiple protocols and are compliant with global standards. Sirit's broad portfolio of products and capabilities can be customized to address new and traditional RFID market applications including Supply Chain & Logistics, Cashless Payment (including Electronic Tolling), Access Control, Automatic Vehicle Identification, Near Field Communications, Inventory Control & Management, Asset Tracking and Product Authentication. For more information, visit

Cautionary Note Regarding Forward-Looking Statements

Except for the statements of historical fact contained herein, the information presented constitutes "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995 and Canadian provincial securities legislation. These forward-looking statements relate to, among other things, Sirit's objectives, goals, strategies, intentions, plans, beliefs, expectations and estimates, and can generally be identified by the use of words such as "may", "will", "could", "should", "would", "suspect", "outlook", "expect", "intend", "estimate", "anticipate", "believe", "plan", "forecast", "objective" and "continue" (or the negative thereof) and words and expressions of similar import, and may include statements concerning possible or assumed future results, financial outlook and/or future-oriented financial information. Although Sirit believes that the expectations reflected in such forward-looking statements are reasonable, such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievement of Sirit to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements. Actual results may differ materially from those indicated by these forward-looking statements as a result of risks and uncertainties impacting Sirit's business. Important factors that could cause actual results to differ materially from expectations include but are not limited to: Sirit's ability to achieve commercialization and/or commercial acceptance of its RFID technology; the evolution of, and adoption rate in, the RFID market; Sirit's inability to expand sales both within and outside its traditional markets; changes in Sirit's strategic relationships; Sirit's dependence on resellers, distributors and significant customers; the utility of research and development expenditures undertaken by Sirit; product defects; increased levels of competition; changes in laws and regulations; foreign exchange fluctuations; and Sirit's overall liquidity and capital resources. These and other important risks are discussed in further detail in the section entitled "Risks Factors" in Sirit's Annual Information Form dated March 13, 2009 and in Sirit's management's discussion and analysis found in its 2008 annual report as filed with the securities regulatory authorities in Canada via SEDAR. Although Sirit has attempted to identify important factors that could cause actual results to differ materially, there may be other factors that cause results not to be as anticipated, estimated or intended. Unless otherwise required by law, Sirit does not undertake any obligation to update any forward-looking statements contained in this news release as a result of new information, further events or otherwise. This cautionary statement expressly qualifies the forward-looking information in this news release.

"Sirit", the Sirit Design and "vision beyond sight" are all trademarks of Sirit Inc. All other names of actual companies and products mentioned herein may be the trademarks of their respective owners.


For further information: For further information: Anastasia Chodarcewicz, Sirit Inc., (416) 367-1897 x227,

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