SIMPLY SOLVENTLESS APPOINTS VICE PRESIDENT, SALES AND SIGNIFICANTLY EXPANDS SALES TEAM ACROSS CANADA

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CALGARY, AB, Sept. 3, 2025 /CNW/ - Simply Solventless Concentrates Ltd. (TSXV: HASH) ("SSC") is pleased to announce the appointment of Emily Riehl to the position of Vice President, Sales, effective immediately, and the expansion of its national sales team from two to seven individuals, significantly improving sales reach and presence across Canada.

Appointment of Vice President, Sales

Emily is a high-achieving sales executive with over seven years of experience in the Canadian cannabis industry. Emily has a track record of building relationships with key retail accounts, provincial wholesale organizations, and the budtender community, resulting in significant sales growth to her past organizations. Having worked her way up from budtender to Vice President Sales, Emily brings a blend of "OG" cannabis and sales executive skills, which makes her a trusted partner for a wide scope of customers.

Prior to joining SSC, Emily was National Director of Sales, Key Accounts at Adastra Holdings Ltd., which holds the number one spot in the concentrates category in Canada, and prior thereto, was Director, Western Sales & National Key Accounts at Greentone Enterprises Inc.

Expansion of National Sales Force

Emily will lead a significantly expanded national team of seven key account and regional sales representatives covering British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario. SSC believes that this new sales force is capable of expanding the breadth, reach, and sales velocity of its brands Astrolab, Frootyhooty, Roilty, Status, and Lamplighter across Canada.

Jeff Swainson, President and CEO of SSC stated: "The appointment of Emily Riehl to the position of Vice President, Sales, and the expansion of our sales team across Canada, comes at a key inflection point for SSC as we continue to rapidly scale our business. On the heels of record Q2 2025 gross revenue, we remain excited about the launch of Sluggers in Canada, and furthermore, that we now have the sales team to drive increased sales velocity of our in-house suite of brands across Canada. Emily's leadership and expertise is expected to bring significant benefit to SSC in the coming months, and we are proud to have attracted an executive of Emily's calibre to our team."

In conjunction with her appointment, Emily has been granted a total of 250,000 stock options of SSC at an exercise price of $0.35 per share. The options expire after five years and vest 1/3 on the date of grant, 1/3 on the first anniversary of the grant, and 1/3 on the second anniversary of the grant. The option grant remains subject to the final approval of the TSXV.

About Simply Solventless Concentrates Ltd.

SSC is a public company incorporated under the Business Corporations Act (Alberta). SSC's mission is to provide pure, potent, terpene-rich ready to consume cannabis products to discerning cannabis consumers. For more information regarding SSC, please see www.simplysolventless.ca.

Notice on Forward Looking Information

This press release contains forward-looking statements and forward-looking information (collectively, "forward-looking statements") within the meaning of applicable securities laws. Any statements that are contained in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as "may", "should", "anticipate", "will", "estimates", "believes", "intends", "expects", "projected", "approximately" and similar expressions which are intended to identify forward-looking statements. More particularly and without limitation, this press release contains forward looking statements concerning the launch of new products, including the Sluggers brand, pursuing additional markets and the retrofit of SSC's Humble facility. SSC cautions that all forward-looking statements are inherently uncertain, and that actual performance may be affected by a number of material factors, assumptions and expectations, many of which are beyond the control of SSC, including expectations and assumptions concerning SSC, the timing and market acceptance of products, competition in SSC's markets, SSC's reliance on customers, fluctuations in interest rates, SSC's ability to maintain good relations with its customers, employees and other stakeholders, changes in law or regulations, SSC's ability to protect its intellectual property, as well as other risks and uncertainties, including those described in SSC's filings available on SEDAR+ at www.sedarplus.ca. The reader is cautioned that assumptions used in the preparation of any forward-looking statements may prove to be incorrect. Events or circumstances may cause actual results to differ materially from those predicted as a result of numerous known and unknown risks, uncertainties and other factors, many of which are beyond the control of SSC. The reader is cautioned not to place undue reliance on any forward-looking statements. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement.

The forward-looking statements contained in this press release are made as of the date of this press release, and SSC does not undertake any obligation to update publicly or to revise any of the included forward-looking statements, whether as a result of new information, future events or otherwise, except as expressly required by securities law.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy any securities in any jurisdiction.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Simply Solventless Concentrates Ltd.

Simply Solventless Concentrates Ltd., Jeff Swainson, President and CEO, Email: [email protected]; Ananth Krishnan, CFO, Email: [email protected]