LOS ANGELES, April 2, 2015 /CNW/ -- Canadian-based denim company, Silver Jeans Co., is looking outside the box for its next big denim hit and has tapped brand ambassador and Toronto Blue Jay, Jose Bautista, to deliver it. The brand and the batter have teamed up to design a collection of signature jeans called the Joey Series, a nod to Jose's nickname "Joey Bats", which are due out this fall.
"Jose's style off the baseball field, along with his exceptional work ethic on the field, made a signature collection a perfect next step in our evolving partnership," says Michael Silver, CEO for Silver Jeans Co.™.
The result of a close collaboration with Jose Bautista and the Silver Jeans Co. design team, the Joey Series collection will feature a classic straight fit and a loose fit in a variety of washes. Special details include unique stitching on the watch pocket, an embroidered insignia on the inside waistband label and printing on the pocket bag, designed exclusively for Jose Bautista. The initial production will be limited and boasts a collectible, numbered hangtag.
"Developing this line with Silver Jeans Co.™ was a fun and unique experience," Bautista says. "Stepping outside of my normal routine and getting to see some of my personal creativity come to life like this was fantastic. I'm looking forward to more collaborative projects to come."
Bautista and his signature jean are key players the ongoing Silver Jeans Co.™ "Work Hard. Be Great." campaign. Additional marketing support will include in-store displays, fan engagement events, and a forthcoming national media campaign.
The Joey Series will be available at retail locations where Silver Jeans Co. is currently sold in North America as well as its Mall of America retail location and online at www.silverjeans.com.
About Silver Jeans Co.™
Silver Jeans Co.™ is a division of Western Glove Works, a family-owned company producing quality denim products for 90 years. Established in 1991 by Michael Silver, its devotees know Silver Jeans Co.™ as the must-have brand for those who demand a perfect fit from their jeans. The brand gives fashion savvy yet cost-conscious customers the latest styles and best quality at an affordable price. As a company, Silver Jeans Co.™ is always striving to fulfill its mission to weave the passion of its handcrafted jeans into the story of your life. Silver Jeans Co.™ products are sold in the US at its own freestanding retail location in Mall of America, independent retailers such as M. Fredric, specialty chains such as Buckle, and major department stores such as Nordstrom, Macy's, and Dillard's. Suggested retail price for Silver Jeans Co.™ jeans range from $80-100, $39-79 for tops, and $89-119 for outerwear. For more information, visit: www.silverjeansco.com.
SOURCE Silver Jeans Co.