TORONTO, Aug. 20, 2018 /CNW/ - Last year, BestLifeRewarded (BLR) announced the significant economic impact of unhealthy behaviours on Canadians. Specifically, about $69.4 billion is spent annually on direct and indirect costs for five key modifiable risk factors:
- Physical inactivity
- Cigarette smoking
- Excess weight
- Use of alcohol
- Low vegetable/fruit consumption
Employers pay a significant portion of these cost through the increased utilization of health benefits provided to employees. Without innovative solutions, these costs will continue to increase and rates of chronic diseases will continue to rise.
To address this health burden, BLR created a unique health behaviour change platform to improve the health of its members. The platform was designed to demonstrate that integrating a number of proven behaviour change models has a better health effect than using any one of them alone.
Since the inception of the BLR program, hundreds of thousands of these health assessment data records have been collected. The data demonstrates the proprietary BLR platform is leading to positive behaviour change. Members self-reported a significant improvement in modifiable risk factors between baseline and reassessment. Improvements were seen in key risk factors important to overall health. These included:
- Exercising according to guideline recommendations (+6.63%)
- Eating more than 5 fruits & vegetables daily (+16.5%)
- Getting more sleep (+8.15%)
- Quitting smoking (-14.6%)
- Stress reduction (-18.88%)
- Reducing the prevalence of Overweight/obesity (-4.61%)
"We were blown away with the results that we are seeing with our platform. We definitely believed that we would see improvements because of our evidence informed approach to designing the platform, but we didn't anticipate how great they would be," said Susanne Cookson, Co-Founder of BLR. "Our next challenge will be to see if these results continue to be sustained over time," continued Cookson.
Notes to the reader:
These results are from a random sample of 8903 members using the BLR platform who had completed an online health risk assessment at time of joining the behaviour change platform and who had repeated the health risk assessment any time after six (6) months. This information is self-reported data by BLR members and the member's identity has been anonymized.
About BestLifeRewarded Innovations www.bestliferewardedinnovations.com
BestLifeRewarded Innovations is passionate about getting Canada healthy. BestLifeRewarded is a proven and innovative platform that combines behaviour modification strategies, including exciting incentives, to drive action. Our customizable integration offers a range of flexible tools—from turnkey solutions to specialized components that can blend seamlessly with employers' existing wellness programs.
Visit Healthy-Economics.com for more information on the economic burden of health in Canada.
SOURCE BestLifeRewarded Innovations Inc.
For further information: Susanne Cookson, President, 905.336.1000 x 103, Susanne@bestliferewarded.com