Shop4Charity launches $5 Million Pink Ball Sweepstakes in support of Canadian Breast Cancer Foundation (CBCF)
BROCKVILLE, ON, Oct. 6, 2014 /CNW Telbec/ - Following a successful pilot program of an all-new promotion in support of Canadian Breast Cancer Foundation, Shop4Charity, an Ontario-based social enterprise firm, today launched the $5 million dollar Pink Ball Sweepstakes, an initiative targeted to generate over $20 million dollars annually for CBCF.
Through the sale of $25 calendars, purchasers have the chance to win daily, weekly and bi-monthly prizes including cars, trips and cash. A calendar purchase automatically enters you into the sweepstakes draw, however no purchase is necessary to enter. See official rules.
"We are thrilled to be launching this exciting new promotion, whereby 75 percent of net proceeds go to the Canadian Breast Cancer Foundation," said Cathy McHugh, Executive Vice-President, Shop4Charity. "As a social enterprise, our goal is to support foundations like CBCF in creating new revenue streams to fund the excellent work they do in research and other initiatives that benefit the cause."
McHugh noted in last year's pilot promotion, many people purchased calendars as holiday gifts for friends, family and work colleagues. Shop4Charity launches this program during October's Breast Cancer Awareness Month.
"We are thankful to Shop4Charity and all those who contribute to the Pinkball Sweepstakes," said Sandra Palmaro, CEO, Canadian Breast Cancer Foundation – Ontario Region. "Funds raised go toward the most innovative breast cancer research projects, breast health education and advocacy initiatives to support women and their families affected by the disease."
Purchasing calendars can be done online, by phone and by mail. Entering without purchase is outlined in the official rules and regulations at www.sweepstakesforthecure.com.
An Early Bird prize of $50,000 cash and Holiday shipping deadline prize of a VIA Rail™ cross-Canada tour for 4 have purchase deadlines of midnight, October 30th and midnight, December 5th (PT) respectively.
Calendar sales will continue throughout 2015 with 75% of net proceeds going to support CBCF, however to be entered into the promotion to win prizes, the final purchasing deadline is January 30th. To find out more and to order your calendar, visit www.sweepstakesforthecure.com or call 1-800-949-6857 or 1-647-426-5967. To learn more about the Canadian Breast Cancer Foundation, visit www.cbcf.org.
Shop 4 Charity is a social enterprise affiliate of 1000 Islands-based Winning Charities International (WCI), a leading fundraising and raffle management agency serving clients throughout Canada and the US. WCI works with charitable organizations to create new revenue streams for its clients, cultivate new stakeholders, and promote greater market loyalty and brand awareness.
About Canadian Breast Cancer Foundation
Canadian Breast Cancer Foundation (CBCF) is the leading community-driven organization in Canada dedicated to creating a future without breast cancer. Its investments in innovative and relevant research and education have led to progress in breast cancer prevention, diagnosis, treatment and care. Since 1986, CBCF has been at the forefront of a nationwide movement supporting and advocating for the breast cancer community. For more information, visit www.cbcf.org.
SOURCE: Winning Charities International
Cathy McHugh, EVP, Shop4Charity, (O) 613-345-3739 ext. 106, (M) 613-341-1116
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