selects Optimal Payments' NETBANX to enhance fraud protection

Canadian fashion retail brand selects Optimal Payments for online payments

LONDON, UK, Nov. 13, 2013 /CNW Telbec/ - Optimal Payments Plc (AIM: OPAY) ("Optimal Payments"), a leading global online payments provider, today announces that, a fast growing Canadian online shoe retailer, has exclusively selected the Optimal Payments' NETBANX service to accept payments and reduce fraud.

"We chose Optimal for its long-standing track record and reputation in payment processing and particularly fraud management in the retail sector," said Sean Clark, CEO of  "Optimal's experienced risk management team identified our fraud patterns and customised NETBANX so that our fraud was reduced by more than 90%, significantly decreasing product losses and operational costs."

The NETBANX payment service uses embedded real-time risk management technology and a proprietary Risk Engine, to capture fraud in real time and to stop or hold orders without impacting legitimate transactions or the user experience at checkout. During implementation Optimal Payments staff analysed the fraud patterns that were experiencing to configure the service to significantly reduce fraud. When fraud occurs not only does the merchant lose the transaction funds, but banks apply chargeback fees and the value of the shipped items is lost.

"We are pleased to have been chosen by as their payment partner," says Martin Leroux, Chief Business Development Officer at Optimal Payments. "Since 1996 we've an unparalleled track record of helping merchants accept safe payments from around the world and we look forward to helping continue to expand their business too."


Retailing over 100 brands and featuring express shipping and a 100-day no quibble free return policy, has grown to be Canada's leading pure-play online shoe retail store. The company was established in 2012 and is based in Vancouver. are on the web at and Twitter at @ShoeMeCA.

About Optimal Payments' NETBANX®

Since 1996 tens-of-thousands of businesses have relied on the NETBANX service to allow them to accept credit/debit cards, bank debits and alternative payments from around the corner or around the world. Delivered from the cloud, the white-label service processes over $8 billion a year and includes merchant accounts, a secure payment gateway, multi-channel acceptance, configurable fraud rules, and customer account management.  Transaction certainly is maintained at all times by comprehensive risk services, geo-redundant data-centres and PCI-DSS Level 1 certification.

For more information visit or follow on Twitter @NETBANXServices.

About Optimal Payments PLC

Optimal Payments is a global provider of online payment solutions. Trusted by businesses and consumers in over 200 countries to move and manage billions of dollars each year, merchants use the NETBANX® processing service to simplify how they accept and settle credit card, direct-from-bank, and cash payments; and the NETELLER® payment service to increase margins, capture new customers and increase their lifetime value. Being an independent provider has allowed the company to support tens-of-thousands of merchants around the globe across a wide range of industries.  Optimal Payments Plc is quoted on the London Stock Exchange's AIM market, with a ticker symbol of OPAY. Subsidiary company Optimal Payments Ltd is authorised and regulated as an e-money issuer by the UK's Financial Conduct Authority (FRN: 900015).

For more information on Optimal Payments visit or subscribe at or follow us on Twitter @optimalpayments.

Image with caption: "Optimal Payments Plc (CNW Group/Optimal Payments Plc.)". Image available at:

SOURCE: Optimal Payments Plc.

For further information:

For further information contact:

Optimal Payments PLC

Sales: North America              
Martin Leroux (   +1 514 380 2717

Media Relations: Citigate Dewe Rogerson    
Caroline Merrell / Nicola Swift / Priscilla Garcia    + 44 (0) 207 638 9571

Investor Relations     
Jessica Stalley        +44 (0) 207 182 1707

Organization Profile

Optimal Payments Plc.

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