Shikatani Lacroix launches DesignLounge, a Thought Leadership Design and
Branding Site

TORONTO, Sept. 14 /CNW/ - Shikatani Lacroix, one of North America's premier design firms with expertise in branding, package design and retail environments, has launched the SLDesignLounge. The new site is a place to explore the importance and impact of design in your business. The site is a brainchild of Mr. Jean-Pierre Lacroix, President and founder of Shikatani Lacroix, and was based on the response from clients wishing to provide greater design knowledge to its employees.

"Over the 30 years of helping organizations better brand themselves and their environments, we noticed that a key to any organization's success is its ability to translate knowledge and understanding into an engaged organization where knowledge is translated into measurable results," cites Mr. Lacroix. With the downsizing of corporations which resulted in less monies being spent on training, the site and webinars fill a gap that organizations can better leverage. The new site provides an area that marketers can visit to seek knowledge and insights, and the site is simple and easy to navigate. On a quarterly basis, new white papers and relevant information are provided and the firm has received enquiries from other organizations interested in posting articles and thought leadership material that would benefit businesses. As part of this commitment of providing industry with knowledge tools that fully link design to business needs, the site offers a wide range of lunch-and-learn "DesignLounge" sessions, developed to assist organization in fully leveraging the power of design and branding. The site also provides access to a wide range of resources, associations and consultants and this section will constantly evolve as new information is identified.

About Jean-Pierre Lacroix

Jean-Pierre Lacroix has been President of Shikatani Lacroix since it opened its doors nearly 20 years ago. During that time, Jean-Pierre has grown his company into one of the most respected and sought after multidisciplinary design agencies in the world. Along the way, he has developed a reputation as a true innovator and first-rate problem-solver, with a special expertise in providing clients with unique and results-driven solutions to their product and service needs. Mr. Lacroix has co-authored the book "The Business of Graphic Design" and is currently releasing his new book, "The Belonging Experience, How to Engage Consumers and Communities" which will be released on Smashwords EBook site in October.


For further information: For further information: Cecile Santos at Shikatani Lacroix Design, (416) 367-1999 or email at

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