Shelley Alexanian's new concept store takes shopping for flooring to a new level!

TORONTO, July 26, 2017 /CNW/ - The SIGNATURE by Shelley Alexanian flagship store is set to redefine the floor shopping experience! This is not your traditional flooring store. Located at 81 Ronald Avenue in the Castlefield Design District of Toronto, it is truly unlike any other flooring store in Canada.

This new store has been designed from the ground up to offer the ultimate retail floor shopping experience, complete with product displays with iPad integration.  Customers can also enjoy Espresso and Cappuccino's, and take advantage of inspiration stations, designer's presentation centre, and children's play area.

"We've really wanted to raise the bar and create an innovative, fun and dynamic environment that offers consumers and designers an experience not being delivered in today's marketplace", says Shelley Alexanian.

From the layout and design of the store to the extraordinary and exclusive product lines, SIGNATURE by Shelley Alexanian provides customers a 360° flooring experience like no other with expert advice, personalized one-on-one attention, knowledge session workshops, professional installations for everything they sell, and a commitment to quality and customer satisfaction that has been synonymous with the Alexanian brand since 1925.

"We tried to bring flooring ideas and products that you would not ordinarily find in typical flooring stores all under one roof," says Shelley Alexanian. "And, with the unparalleled level of quality and service that we are providing, the prices will be a very pleasant surprise."

Customers can choose from fine hardwoods, a vast array of wool carpet, superior laminate and luxury vinyl plank, porcelain tile, marble, granite, cork, area rugs from around the world, along with a custom area rug department where customers can choose custom graphics and sizing, and a window coverings and California Shutters department.

The SIGNATURE by Shelley Alexanian store is an extension of Alexanian's 92 years of customer dedication and unparalleled commitment to being Ontario's flooring industry leader through innovation, unsurpassed selection, outstanding service, and the best possible prices.

SOURCE SIGNATURE by Shelley Alexanian

For further information: SIGNATURE by Shelley Alexanian, 81 Ronald Avenue, Toronto, Ontario, M6E 4M9, Shelley Alexanian, 416-613-7777,,

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