Shell Eco-marathon® Announces First World Championship Competition For UrbanConcept Vehicles


DETROIT, March 29, 2016 /CNW/ -- In less than one month, more than 1,200 high school and university students from 129 teams across the Americas – Brazil, Canada, Ecuador, Guatemala, Mexico, Puerto Rico, and the United States – will return to the streets of downtown Detroit with a fleet of custom-built, ultra-energy efficient cars to compete in the 10th Shell Eco-marathon Americas. Student teams can choose to participate in one or both of the Prototype (futuristic designed vehicles) and UrbanConcept (traditional designed concept vehicles) classes at Shell Eco-marathon Americas 2016. Teams competing in the UrbanConcept class will have a new challenge to aim for this year: a chance to compete in a finale race on the world stage in London with teams from across Europe and Asia at the first Shell Eco-marathon Drivers' World Championship, taking place on July 3, 2016 at the iconic Queen Elizabeth Olympic Park in London.

"The Shell Eco-marathon Drivers' World Championship highlights two key concepts in the world of motorsports: energy efficiency and driver efficiency," said Niel Golightly, vice president, external relations for Shell. "This marks the first time that students competing in this race will need to excel at both, adding another layer of challenge to push these future engineers and scientists to the brink of their imaginations."  

For the first time in the 31-year global history of Shell Eco-marathon, which challenges students to build energy-efficient cars that can travel the furthest distance on the least amount of energy, up to 24 of the world's best UrbanConcept teams will come together in the same location to compete in an exciting race to see who is the most energy-efficient driver.

At Shell Eco-marathon Americas in Detroit, UrbanConcept teams will compete in all seven energy source categories: gasoline, diesel, ethanol, GTL, CNG, battery electric and hydrogen fuel cell. Up to eight top UrbanConcept teams from the Americas will receive a sponsored trip to London to participate non-competitively in Shell Eco-marathon Europe and later, compete in the Drivers' World Championship. This will see drivers go head-to-head in a traditional racing car format while maintaining the need to drive efficiently, at the end of which the winning team will earn an invite to spend one week with Scuderia Ferrari at their factory in Italy. Once in Maranello, they will meet the team and receive personal coaching and advice from the engineers on how they can improve their car for the 2017 Shell Eco-marathon.

The global competition will feature a new breakthrough technology that will allow Shell Eco-marathon technical experts to remotely measure the liquid fuels within the student cars in real-time and transmit the fuel consumption to race control instantaneously. Because consumption will be monitored in real-time remotely, teams will compete for both fuel efficiency and speed. The Championship marks the first time that all student teams will drive on the track together in a race to be the first car across the finish line.

"Our new technology is an exciting step in the evolution of Shell Eco-marathon and opens up many more possibilities for future competitions," said Norman Koch, general manager of Shell Eco-marathon. "While still in its early days, we are exploring how this technology can be applied to Prototype vehicles, which have much smaller fuel flows compared to UrbanConcept cars." 

Shell Eco-marathon competitions challenge future automotive engineers and scientists to push the limits of energy efficiency and innovate solutions to the world's mobility challenges. Student-built vehicles have achieved more than 3,500 miles per gallon in the Americas challenge.

The public is invited to attend Shell Eco-marathon Americas on April 22-24, 2016 at Cobo Center to watch young innovators compete on an outdoor track, and enjoy a festival of innovation, energy and creativity for FREE. Find out more about the Americas event at

For more information about all 2016 events across the globe, including additional details on vehicle class requirements, official rules and details on prizes, please visit the Shell Eco-marathon website at

About Shell Oil Company

Shell Oil Company is an affiliate of the Royal Dutch Shell plc, a global group of energy and petrochemical companies with operations in more than 70 countries. We deliver a diverse range of energy solutions and petrochemicals to customers worldwide. These include transporting and trading oil and gas, marketing natural gas, producing and selling fuel for ships and planes, generating electricity and providing energy efficiency advice.

We also produce and sell petrochemical building blocks to industrial customers globally, and we are investing in making renewable and lower-carbon energy sources competitive for large-scale use. In the U.S., we operate in 50 states and employ more than 20,000 people delivering energy in a responsible manner.

About Shell Eco-marathon

Shell Eco-marathon is a global program that challenges high school and college student teams to design, build and test the most energy-efficient vehicles. With annual events in the Americas, Europe and Asia, this innovation competition pushes future scientists and engineers to travel the farthest distance using the least amount of energy. Shell Eco-marathon Americas 2016 will take place April 22nd - 24th on the streets of Downtown Detroit and is free and open to the public. Visit to learn more about this weekend of free programs for all ages.

Cautionary Note

The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release "Shell", "Shell group" and "Royal Dutch Shell" are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words "we", "us" and "our" are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ''Subsidiaries'', "Shell subsidiaries" and "Shell companies" as used in this press release refer to companies in which Royal Dutch Shell either directly or indirectly has control, by having either a majority of the voting rights or the right to exercise a controlling influence. The companies in which Shell has significant influence but not control are referred to as "associated companies" or "associates" and companies in which Shell has joint control are referred to as "jointly controlled entities". In this press release, associates and jointly controlled entities are also referred to as "equity-accounted investments". The term "Shell interest" is used for convenience to indicate the direct and/or indirect (for example, through our 23% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This press release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management's current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management's expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ''anticipate'', ''believe'', ''could'', ''estimate'', ''expect'', ''goals'', ''intend'', ''may'', ''objectives'', ''outlook'', ''plan'', ''probably'', ''project'', ''risks'', ''seek'', ''should'', ''target'', ''will'' and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this press release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell's products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional factors that may affect future results are contained in Royal Dutch Shell's 20-F for the year ended December 31, 2013 (available at and ). These factors also should be considered by the reader.  Each forward-looking statement speaks only as of the date of this press release, March 29, 2016. Neither Royal Dutch Shell nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release.

We may have used certain terms, such as resources, in this press release that United States Securities and Exchange Commission (SEC) strictly prohibits us from including in our filings with the SEC.  U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website You can also obtain these forms from the SEC by calling 1-800-SEC-0330.


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