Shell Canada launches $25,000 competition to get Canadians thinking about how energy fuels their lives

Energy 4 Seven Billion challenges Canadians to think of a dream experience, initiative or project and how energy makes it possible

CALGARY, June 24, 2014 /CNW/ - Shell Canada is launching a competition to get Canadians thinking about energy use and its importance in their lives. "Energy 4 Seven Billion", which runs from June 23, 2014September 23, 2014, challenges Canadians to think of a dream experience, initiative or project and the ways in which energy will be used to help power it. The most creative, innovative submission that also demonstrates how energy can be used responsibly in the experience will win a $25,000 Grand Prize.

Canadians, excluding Quebec, can simply go to and describe in 500 words or less their dream energy experience, and how energy would play a role in making it happen.  Participants then share their idea on their Facebook page and invite family and friends to "like" their experience. The top 10 most "liked" ideas will be finalists and judged by a panel of energy experts to determine the Grand Prize winner. The other 9 finalists will receive a runner-up prize.

Shell Canada's operations produce enough energy each day to meet the world's oil demand for more than four minutes. That may not sound like very much, but that is four minutes, every single day, for nearly seven billion people on the planet.

"Energy supports nearly every aspect of our lives, but it's not always obvious where and how," says Lorraine Mitchelmore, President and Country Chair, Shell Canada, " We naturally tend to think of heating homes or driving, but thousands of basic necessities and consumer products are made possible by energy. This competition challenges people to think about how big a part energy plays, not only in their day-to-day lives, but also how it could shape their experience of a lifetime."

This idea could be anything from hiking Machu Picchu, to building a new playground or community greenhouse, to living in an exotic tree-top condo. These are all examples of things made possible with the help of energy.

Shell Canada believes it makes good business sense to be competitive both commercially and environmentally. This means understanding our own energy use and what we can do to reduce it. For more information on how Shell Canada produces energy go to

Notes to Editors

  1. There are two $25,000 Grand Prizes: top public entry and top Shell Canada employee entry.
  2. One public and one employee Grand Prize winner will be selected by a judging panel from the top 10 finalists in each category, based on the following criteria: 1) Taking a creative, novel/innovative approach, 2) Telling a compelling story, 3) Giving thought to the responsible use of energy in making your dream experience come true, and 4) Identifying the correct ways in which energy would help make your experience possible. The winners will be announced by November 2014.

    For full contest details and rules, visit

Shell Canada Ltd
Shell has been operating in Canada since 1911 and employs approximately 8,000 people across the country. A leading manufacturer, distributor and marketer of refined petroleum products, Shell produces natural gas, natural gas liquids and bitumen, and is Canada's largest producer of sulphur. Shell is one of Canada's oil sands developers and operates the Athabasca Oil Sands Project on behalf of the joint venture partners.

The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this press release "Shell", "Shell group" and "Royal Dutch Shell" are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words "we", "us" and "our" are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ''Subsidiaries'', "Shell subsidiaries" and "Shell companies" as used in this press release refer to companies over which Royal Dutch Shell plc  either directly or indirectly has control. Companies over which Shell has joint control are generally referred to "joint ventures" and companies over which Shell has significant influence but neither control nor joint control are referred to as "associates". In this press release, joint ventures and associates may also be referred to as "equity-accounted investments". The term "Shell interest" is used for convenience to indicate the direct and/or indirect (for example, through our 23% shareholding in Woodside Petroleum Ltd.) ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.

This press release contains forward-looking statements concerning the financial condition, results of operations and businesses of Royal Dutch Shell. All statements other than statements of historical fact are, or may be deemed to be, forward-looking statements. Forward-looking statements are statements of future expectations that are based on management's current expectations and assumptions and involve known and unknown risks and uncertainties that could cause actual results, performance or events to differ materially from those expressed or implied in these statements. Forward-looking statements include, among other things, statements concerning the potential exposure of Royal Dutch Shell to market risks and statements expressing management's expectations, beliefs, estimates, forecasts, projections and assumptions. These forward-looking statements are identified by their use of terms and phrases such as ''anticipate'', ''believe'', ''could'', ''estimate'', ''expect'', ''goals'', ''intend'', ''may'', ''objectives'', ''outlook'', ''plan'', ''probably'', ''project'', ''risks'', "schedule", ''seek'', ''should'', ''target'', ''will'' and similar terms and phrases. There are a number of factors that could affect the future operations of Royal Dutch Shell and could cause those results to differ materially from those expressed in the forward-looking statements included in this press release, including (without limitation): (a) price fluctuations in crude oil and natural gas; (b) changes in demand for Shell's products; (c) currency fluctuations; (d) drilling and production results; (e) reserves estimates; (f) loss of market share and industry competition; (g) environmental and physical risks; (h) risks associated with the identification of suitable potential acquisition properties and targets, and successful negotiation and completion of such transactions; (i) the risk of doing business in developing countries and countries subject to international sanctions; (j) legislative, fiscal and regulatory developments including regulatory measures addressing climate change; (k) economic and financial market conditions in various countries and regions; (l) political risks, including the risks of expropriation and renegotiation of the terms of contracts with governmental entities, delays or advancements in the approval of projects and delays in the reimbursement for shared costs; and (m) changes in trading conditions. All forward-looking statements contained in this press release are expressly qualified in their entirety by the cautionary statements contained or referred to in this section. Readers should not place undue reliance on forward-looking statements. Additional risk factors that may affect future results are contained in Royal Dutch Shell's 20-F for the year ended December 31, 2013 (available at and ). These risk factors also expressly qualify all forward looking statements contained in this press release and should be considered by the reader.  Each forward-looking statement speaks only as of the date of this press release, June 24, 2014. Neither Royal Dutch Shell plc nor any of its subsidiaries undertake any obligation to publicly update or revise any forward-looking statement as a result of new information, future events or other information. In light of these risks, results could differ materially from those stated, implied or inferred from the forward-looking statements contained in this press release.

We may have used certain terms, such as resources, in this press release that United States Securities and Exchange Commission (SEC) strictly prohibits us from including in our filings with the SEC.  U.S. Investors are urged to consider closely the disclosure in our Form 20-F, File No 1-32575, available on the SEC website You can also obtain these forms from the SEC by calling 1-800-SEC-0330.

Video with caption: "Video: Shell Canada wants to know how energy helps fuel your life". Video available at:

Image with caption: "Shell wants Laurie to see an elephant that isn’t in a zoo - Enter for a chance to win your $25,000 dream energy experience at (CNW Group/Shell Canada Limited)". Image available at:

Image with caption: "Shell wants Carol to surprise her kids with the trip of a lifetime - Enter for a chance to win your $25,000 dream energy experience at (CNW Group/Shell Canada Limited)". Image available at:

SOURCE: Shell Canada Limited

For further information: Shell: For journalists and media inquiries only; reporters may contact Shell Media Relations at or 1-877-850-5023. Please provide both your email and phone number.


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