Shaw Media Organizational Changes Positions Business for Future

TORONTO, April 9, 2015 /CNW/ - Shaw Media today announced a number of organizational changes as it continues to reshape its business to best compete in the evolving media landscape. The changes are based on the company's plans to redefine the organization from that of a traditional broadcaster to the broader focus of a media organization.

"The evolution of our business from a broadcaster to media organization is a reflection that our focus is no longer centered solely on creating long-form content designed for a 24-hour schedule, but has expanded to encompass all types of content across platforms – long form, short form, branded content, instructional videos, behind the scenes content, web content, content for social media, and so on – so that we engage as many people as possible in as many ways as possible with our brands and monetize those audiences in our rapidly changing industry," said Barbara Williams, EVP, Shaw Communications, and President, Shaw Media.

The organizational realignment is focused around strengthening the two core pillars in Shaw Media's business: Content – the creation, acquisition, scheduling and promotion of content across platforms; and Revenue the measurement, delivery, monetization and optimization of content across all platforms.

The following changes have been made to the Shaw Media Management team under Ms. Williams' leadership: To lead the revenue side of the business, the position of Senior Vice President and Chief Revenue Officer has been created which will consolidate all revenue components of the business – broadcast, digital and distribution sales and branded content. The combined department will include a concerted focus on next-generation advertising and analytics as well as any future revenue streams. A search is currently underway for the position.

Christine Shipton is appointed Senior Vice President and Chief Creative Officer. In this role, Christine will lead Shaw Media's Brand Marketing, Digital and Content activities, ensuring the creation and promotion of content informed by strong brands that deeply resonate with consumers across platforms.

Dervla Kelly is appointed Vice President, Marketing and Communications, with responsibility for Trade Marketing, Distribution Marketing, Social Media, Media Planning as well as the Communications functions within Shaw Media.

Greg Treffry is appointed Vice President, Business Development and Media Digital Strategy, responsible for the organization's future-focused opportunities, including the assessment of new technologies, business opportunities and partnerships.

The balance of the media leadership team will be comprised of Troy Reeb, Senior Vice President, News and Station Operations, Michael French, Vice President, Finance, Shawn Kelly, Vice President, Media Technology, Dan Markou, Vice President, Human Resources and Paul Cowling, Vice President, Regulatory.

About Shaw Communications Inc.
Shaw Communications Inc. is a diversified communications and media company, serving 3.2 million customers through a reliable and extensive fibre network. Shaw serves consumers with broadband Internet, WiFi, Digital Phone and Video products and services. Shaw Business Network Services provides business customers Internet, data, WiFi, telephony, Video and fleet tracking services.  Shaw Business Infrastructure Services offers North American enterprises colocation, cloud and managed services through ViaWest.  Shaw Media provides Canadians with engaging programming content through one of Canada's largest conventional television networks, Global Television, and 19 specialty networks including HGTV Canada, Food Network Canada, HISTORY® and Showcase.  Shaw is traded on the Toronto and New York stock exchanges and is included in the S&P/TSX 60 Index (Symbol: TSX – SJR.B, NYSE – SJR). For more information, please visit

SOURCE Shaw Media

Image with caption: "Shaw Media (CNW Group/Shaw Media)". Image available at:

For further information: Dervla Kelly, VP Marketing and Communications, Shaw Media, 416.934.7121,


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