Shaw Direct Adds beIN SPORTS To Channel Lineup

Exclusive Live Matches, Tournaments and Popular Worldwide Sporting Events to be Offered to Satellite TV customers through Shaw Direct

TORONTO, Feb. 10, 2015 /CNW/ -- beIN SPORTS, the international sports network, is pleased to announce a distribution partnership with Shaw Direct in Canada, making beIN SPORTS available to Satellite TV customers on Channel 118 (Classic) and 618 (Advanced).

beIN SPORTS provides live games, original sports programming, news and highlight shows with in-depth analysis of the world's top sporting events, leagues, and tournaments. Canadian sports fans will now receive unrivaled coverage of top soccer leagues including Spain's La Liga, Italy's Serie A, France's Ligue 1, England's Football Championship and the 2015 Copa America tournament along with other exclusive soccer matches and international sporting events such as rugby and motorsports. A free preview of beIN SPORTS is currently available to Shaw Direct customers until March 15.

"We are excited to bring Canadian sports fans the best live sporting action from around the globe along with all the highlights and expert analysis," said Yousef Al-Obaidliy, Deputy CEO of beIN Media Group. "With beIN SPORTS' premium international sporting content, Shaw Direct customers can rely on us to deliver the highest quality coverage presented in a dynamic and relevant manner."

"Ethnic Channels Group is excited that beIN sports will now be available to all Shaw Direct customers across Canada with compatible equipment or with 3rd satellite access," said Slava Levin, Chief Executive Officer of Ethnic Channels Group Limited. "The service boasts a stellar line up of International sports properties which Canadian fans can enjoy exclusively on beIN Sports."

For more information, please visit Follow beIN SPORTS on Twitter @beINSPORTSUSA and/or @ESbeINSPORTS and like our beIN SPORTS USA Facebook page for breaking news and real-time updates.

About Ethnic Channels Group Limited:

Ethnic Channels Group is the leading provider of non-English language digital TV channels to Canada's multicultural population. By selecting the best channels from around the world and delivering them directly to viewer's homes via a Licensed Canadian satellite and/or cable providers, Ethnic Channels Group provides essential entertainment and information services to non-English speakers throughout Canada. From its state-of-the art broadcast facility in Toronto, Ethnic Channels Group delivers the very best of programming available from the countries of origin, spiced with locally produced foreign language shows. This combination creates a service that meets the diverse needs of today's immigrant population, which is underserved by mainstream media sources.

Ethnic Channels Group specializes in providing Canadian emigres with the highest rating and most respected TV channels from their native homeland; broadcasting news, current affairs, sports, drama series, movies and general entertainment in their native languages. Ethnic Channels Group provides these services at the most affordable prices so people can enjoy this link to their homeland and cultural heritage.


beIN SPORTS Canada is North America's premier international sports network. Launched in 2013, beIN SPORTS offers viewers premium sports content and entertainment across multiple platforms including TV & Live Streaming. A cornerstone of beIN SPORTS is its unrivaled live soccer coverage, news and in-depth analysis of the top leagues from around the world, including exclusive matches from La Liga, Serie A, Ligue 1, Russian Premier League, Copa America 2015 and CONMEBOL/CONCACAF World Cup Qualifiers. With beIN SPORTS CONNECT, subscribers can also enjoy all the exciting action and stream live over flow matches offered in HD on your computer, tablet or smartphone. In addition to soccer, beIN SPORTS serves as a haven to fans of motorsports, tennis, rugby, volleyball and boxing, among others.

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For further information: Juan Ochoa, beIN SPORTS,, 305-777-1900 ext. 9532; or Daniel Pineyro, Pinta,, 212-367-9800 ext. 321,

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