The Sharing Experiment, already a viral hit in Europe, goes live for Canadian audiences on Monday, April 16th
MONTREAL, April 16, 2012 /CNW Telbec/ - You may remember first being taught to share under the watchful eye of your Kindergarten teacher, but a new video suggests something surprising: Kids ages four through six will happily share, even when they think nobody's watching.
It's a concept that Action Against Hunger first tested with twenty little ones in Spain who were recorded in pairs as they were told to sit in a room and wait for an adult to return. One of the two was given a snack, while the other was left empty-handed.
How did they react? Did they share their food? The encouraging results were documented in a 1:46 second-long video that became a runaway success in Spain.
In a world with the capacity to feed twice its current population, 3.5 million children still die from causes related to acute malnutrition each year. Although we have the means and knowledge to prevent, diagnose and treat deadly malnutrition, only 3% of malnourished children around the world receive access to treatment. Un unbearable situation with a simple solution: sharing.
THE SHARING EXPERIMENT
The Sharing Experiment video and its campaign website aim to broaden awareness and understanding of deadly malnutrition and generate support for prioritizing childhood malnutrition—a deadly condition that, as the video shows, we're all predisposed to solving. A message of hope !
More than 750,000 people have already watched this video on You Tube! As of April 16 the video and web campaign will be available to Canadians : sharingexperiment.org.
ACTION AGAINST HUNGER | ACF INTERNATIONAL
Recognized as a world leader in the fight against hunger, Action against Hunger (ACF) has been fighting for over 30 years to end the injustice that is world hunger. Our teams diagnose and treat children suffering from malnutrition in over 45 countries. In 2010, 6.4 million people benefited from Action Against Hunger's programs in nutrition and health care, food security, water, sanitation and hygiene. Find out more at : actionagainsthunger.ca
For further information:
Head of Communications and Development
Action Against Hunger Canada
514-279-4876, ext. 227