VANCOUVER, June 2, 2015 /CNW/ - ShareholderApp today launched the first mobile app for public companies in Canada, at the 2015 CIRI National Conference in Banff, Alberta.
The ShareholderApp product addresses market demand from shareholders to connect with public companies by mobile app, and delivers share price updates, company news, charts and any other material a company provides as part of its regular investor relations program.
The mobile application can be branded, customized and tailored for any company listed on the Toronto Stock Exchange, TSX Venture Exchange and other Canadian exchanges.
ShareholderApp also announced the appointment of Ms. Nancy Goertzen as President, Canada, responsible for national distribution to all Canadian public companies.
Vancouver-based Ms. Goertzen, a graduate of the Richard Ivey Business School Certified Professional in Investor Relations program, said the introduction of a mobile app was a natural and vital progression for public companies looking to build stronger investor relationships.
"Shareholders want more immediate and convenient access to information, and companies want to manage communication across all platforms," she said. "Our turn-key mobile app addresses both needs in one product.
"A direct-to-mobile, value-added investor relations platform is a clear shift that is starting to take place throughout global equity markets," she said. "It's not surprising, when you consider the user-driven demand for mobile applications in practically all other areas of commerce and society, and we expect that shareholder demand for information via mobile will continue to grow exponentially.
"The one-click connectivity offered by a mobile app makes it a perfect tool for building better investor relationships," she said. "A mobile app has features such as notification alerts and analytics which ensure companies establish a more connected, visible relationship with their shareholders.
"But it is not just for investors," she said. "ShareholderApp is equally useful to fund managers, research analysts, brokers, journalists and, internally, Company Directors and employees."
Any company listed on a Canadian exchange can now have their own privately branded mobile app for shareholders in less than three-weeks.
"Our turn-key model takes the time, resources and costs out of developing your own mobile app," Ms Goertzen said. "We are providing TSX and TSX-V companies with smooth access to the most powerful communications platform in business today."
ShareholderApp Co-founder Mr Chris Muldoon said that research conducted by Nielsen last year shows smart phone users are increasingly demanding that information be delivered via mobile app.
"The Nielsen research* shows that 89 per cent of a smart phone user's media time is now spent inside mobile apps, with only 11 per cent spent using mobile Internet," he said.
"Combine this with the fact that nearly 70 per cent of Canadian citizens now own a smart phone, and you end up with what is a very compelling proposition for companies listed on the Canadian stock exchanges."
The Canadian launch coincides with the rollout of ShareholderApp in the US, UK and Australia.
*An Era of Growth: The Cross Platform Report. Nielsen, March 2014.
Image with caption: "ShareholderApp (CNW Group/ShareholderApp)". Image available at: http://photos.newswire.ca/images/download/20150602_C5853_PHOTO_EN_17414.jpg
For further information: Nancy Goertzen, CPIR, President, Canada, ShareholderApp, P: 778 994 3200 or 1-844-266-5820, E: [email protected]; Chris Muldoon, Co-founder, ShareholderApp, New York, P: 646 658 3252 or 212 658 1373, E: [email protected]