Shanghai Home to Bold New Children's Book Fair to Promote Copyright Trading

SHANGHAI, July 8, 2013 /CNW/ - The inaugural China Shanghai International Children's Book Fair (CCBF), to be held at the ShanghaiMart Exhibition Center from November 7-9, 2013, will be 'trade only' for the first two days and open to the public on Day 3. Exclusively Managed by Reed Exhibitions and supported by the General Administration of Press and Publication, Radio, Film & Television, this event is dedicated to the copyright trading, publishing, printing and distribution of content/books aimed at 0 to 16 year-olds.

Home to more than 230 million people under the age of 16, China boasts a flourishing children's publishing sector that is valued at USD $5 billion, of which USD $340 million comes from licensing, making it the fastest-growing sector in China's publishing industry. Between 2011 and 2012 the number of children's publications grew by 35%, with 20% of total rights sales in China's book industry coming from this segment.

"The purchasing power of young Chinese parents is huge. 70% buy books every month," says Randy Wang, Senior Project Manager at Reed Exhibitions, while 90% of the children's content in China is imported. "Statistics from China's biggest online book retailer,, show that 80% and 90% of the top 10 children's bestsellers in 2012 and 2011, respectively, were imported. While parents and children are expressing a clear preference for imported titles, Chinese educators are expressing a dire need for new local educational materials."

Mr. Wang continues, "Driven by the theme of 'Content Without Borders', CCBF is focused on facilitating closer interaction between local and international industry practitioners. Exhibitors and visitors will discover a huge range of original printed and digital content- books, e-books, educational software and other edutainment products.

"Having this event in Shanghai makes perfect sense. This is one of China's busiest publishing hubs and cultural centers." Asia-Pacific's active copyright trading accounts for 20% of the global children's book market.

China's leading publishers, who dominate 70% of the local market, have committed to participate in CCBF. However, the show will also feature an international blend. The Shanghai New Title Showcase, for example, will be a collaboration between CCBF and the Combined Book Exhibit. "The showcase provides publishers with a low-cost avenue via which to explore the Chinese children's market, and have their books front and center in one of the most active rights-buying markets in the world," says Jon Malinowski, President of the Combined Book Exhibit.

Reed will leverage its expertise, gained via the production of international event that include the LBF, BEA, TIBF, Bienal do Livro Sao Paulo and Salon du Livre, to facilitate bilateral copyright trading with China. Reed will also strive to give participants direct access to professionals at every level of trade along the industry chain.

Other on-site events will run concurrent to the fair. These will include The International Children's Book Publishing Summit, The Best Children's Book Award, The International Children's Publication Copyright Trade Summit, the International Promotion of Chinese Children's Literature Author Workshops and more. These collocated events will provide participants with rich opportunities to boost their business, amplify their brand to the market, network and source accurate information.

The CCBF will also offer opportunities for face-to-face interaction with authors, translators and illustrators. Companies will be able to explore entry into the China market through on-site sales on Day 3. The show promises to be a dynamic presentation of children's books and derivative products that are sure to thrill publishing professionals and enthusiastic young readers alike.


Jennifer Wang
T: +86 10 5933 9366

SOURCE: Reed Exhibitions (China) Co., Ltd.

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