TORONTO, May 8, 2013 /CNW/ - Seventh Generation is teaming up with Shane Koyczan, the award-winning Canadian poet and spoken-word powerhouse, to ignite the movement towards a toxin-free generation this spring. Together, Koyczan and the North American brand of plant-based household cleaners and personal care products are bringing the campaign to life with a charismatic masterpiece composed by Koyczan, A Poem for a Toxin-Free Generation.
This campaign speaks to a lifestyle commitment; Seventh Generation recognized the strength in Koyczan's voice and lyrics as a catalyst to help deliver this message. Koyczan's poetic justice resonated among Canadians last February when his animated video to abolish bullying, To This Day, went viral. With more than eight million views on YouTube to date, Koyczan returns with another electrifying performance to tackle the fight for the future of our planet head on.
Seventh Generation and Koyczan introduce Seven Simple Tips to Live Life More Toxin Free:
- Once a week, open all the windows in your house for five minutes.
Like you, your house needs to breathe. No matter the season, open all the windows in your house for at least five minutes once a week to release the vapors and bring in the fresh air.
- Avoid recycling receipts.
They may look like paper and feel like paper, but they shouldn't be recycled like paper. They could contain BPA (Bisphenol A) that will contaminate the other recyclables in the mix. Either throw receipts into the trash or go paperless to avoid them all together.
- Use glass containers for lunches and food storage.
There is no situation where the phrase "could leach into your food" is desirable. Even beets leaching into our mashed potatoes become a meal-breaker for some so why tolerate potentially harmful chemicals leaching into our foods from plastic containers? Go with glass instead.
- Choose a good, old-fashioned mug for your morning coffee.
Grinding trees into pulp, compressing them into paper and then chucking them into landfills after just one use seems, to put it mildly, inhumane. Consider switching to a reusable cup or mug.
- Your nose knows; trust it.
If something gives off a scent that makes you cringe, it's probably a good sign to step away. More likely than not, you're smelling a Volatile Organic Compound (VOC) and the less of those you inhale, the better.
- Get a plant and improve your indoor air quality.
Plants like what you exhale, you like what they exhale. Symbiosis. It's a win-win.
- Beware: "unscented" is not the same as "fragrance-free."
No healthy relationship is ever based on secrets and some synthetic fragrances, including the nefarious "unscented" fragrance, can contain hundreds of secret chemicals, none of which are shared with you. Improve your label literacy and be aware of what's really inside the products you buy.
Chemicals of concern take a toll on the planet and though these effects may not be seen immediately, we know they await future generations. Switching to plant-based products is a small and easy change to make a difference now. If every household in Canada and United States replaced one bottle of 2.95L 2X concentrate petroleum-based laundry liquid with Seventh Generation's 2.95L 2X concentrate plant-derived product, we could save 48 million litres of oil - the equivalent to taking 30,000 cars off the road for one year.
Visit www.seventhgeneration.ca/toxinfree to find out how to join Koyczan and Seventh Generation in the Campaign for a Toxin-Free Generation.
About Seventh Generation:
Twenty-five years ago, Seventh Generation started as a catalogue business selling paper goods and cleaning supplies. We remain a privately held business distributing products to natural food stores, supermarkets, mass merchants and online retailers across the United States and Canada. Over the years, our business has diversified into many categories: laundry, dish, cleaning, paper goods, diapers, wipes, adult personal care and baby personal care. Seventh Generation has grown beyond being just a plant-based cleaning company, and into a lifestyle brand that surrounds the home, mom and baby. Through radical transparency, holistic products for people and the planet, our goal is to nurture life.
Since its inception, Seventh Generation has been strongly rooted in our mission to inspire a revolution that nurtures the health of the next seven generations. The company derives its name from the Great Law of the Iroquois that states, "In our every deliberation, we must consider the impact of our decisions on the next seven generations." As a pioneer in corporate responsibility, we want our products to make a difference, from development through to production, purchase, use and disposal. To read more about Seventh Generation's corporate responsibility, visit the company's corporate consciousness report http://2012.7genreport.com/.
Video with caption: "Video: Seventh Generation A Poem for a Toxin-Free Generation by Shane Koyczan". Video available at: http://www.youtube.com/watch?v=oNFvvx6wMFs
SOURCE: Seventh Generation
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