Set Your Clients Up For Success: Innovative Approaches for PR Programs

TORONTO, Dec. 29, 2016 /CNW/ - It is an exciting time to be an agency-based PR professional. New technologies, integration of marketing and communications roles and a changing media landscape are combining to take agency-client relationships in new directions.

To remain competitive and to provide value in today's world, PR agencies are bringing more to their clients than earned media mentions. 

Understanding client objectives is more important than ever

Never has it been more important to get to the heart of your clients' objectives. Pursuit of earned media is usually a means to an end, and it's not the only way to reach the same goal.

"Don't assume you know what the client wants, and don't assume the client knows what they need," explains Arantha Royce, inside sales manager at PR Newswire.

Support client goals and align business objectives to build a valuable PR program.  This CNW white paper explores ways agencies can conduct a true needs analysis, establish proper metrics and build a successful communications strategy. Proving Value to Clients: Innovative Approaches For PR Programs, offers public relations agency professionals information on four key areas:

  1. Digital and print outlets
  2. Digital influencers
  3. Audience acquisition
  4. Leads and sales


For a detailed look at each of these areas as well as expert guidance on how to build a program that supports clients' true goals, download our white paper here.

About CNW Group
CNW Group Ltd. (a Cision company) gets people talking about our clients online and in the news. We deliver authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.

About Cision:
Cision is a leading media communication technology and analytics company that enables marketers and communicators to effectively manage their earned media programs in coordination with paid and owned channels to drive business impact. As the creator of the Cision Communication Cloud™, the first-of-its-kind earned media cloud-based platform, Cision has combined cutting-edge data, analytics, technology and services into a unified communication ecosystem that brands can use to build consistent, meaningful and enduring relationships with influencers and buyers in order to amplify their marketplace influence. Cision solutions also include market-leading media technologies such as PR Newswire, CNW, Gorkana, PRWeb, Help a Reporter Out (HARO) and iContact. Headquartered in Chicago, Cision serves over 100,000 customers in 170 countries and 40 languages worldwide, and maintains offices in North America, Europe, the Middle East, Asia, Latin America and Australia. For more information, visit or follow @Cision on Twitter.


For further information: Media Contact: Melissa Meyer, Communications Assistant,

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