One of North America's largest independent newspaper companies joins SendtoNews' News Partnership Network™
VANCOUVER, Dec. 4, 2012 /CNW/ - Digital sports news agency SendtoNews is pleased to announce it has signed a guaranteed distribution partnership with the Black Press Group, adding Canada's largest independently-owned newspaper company to its growing News Partnership Network™.
"We're excited to welcome Black Press Group, a publisher of more than 150 North American newspapers, to our network of news distributors," states SendtoNews' CEO, Greg Bobolo. "This agreement gives many of our development league content providers such as the AHL and NBA D-League teams a guaranteed distribution pipeline to their hometown markets while also providing our sponsors additional large-scale reach into regional markets in Western Canada and the USA."
The Black Press Group represents over a million online readers in communities across British Columbia and Alberta, as well as in Washington, Hawaii, California and Ohio. "SendtoNews' selection of digital-ready sports video highlights are of interest to our local communities," states Elizabeth Dutton, Black Press Group Vice-President, Digital. "SendtoNews is allowing us to introduce top-quality video to our online properties while opening up new revenue streams."
Through its cloud-based platform, SendtoNews consolidates and manages the distribution of sports video highlights from professional sports leagues and top-tier amateur events, and then markets this inventory for major brand sponsorship. It offers a unique revenue share model that ensures all entities in the distribution chain - from the content creator through to the broadcaster or publisher - are fairly compensated. "Our model has been incredibly well-received in both the advertising and news industries," continues Bobolo. "This new partnership with Black Press Group is one of many recent partnership announcements, and our News Partnership Network™ now includes dozens of major media entities representing hundreds of millions of online video viewers continent-wide."
Today SendtoNews' content partners include Major League Soccer, American Hockey League, 2013 America's Cup, NBA D-League, Swimming Canada, Rugby Canada and International Triathlon Union.
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