GUELPH, ON, Aug. 24, 2017 /CNW/ - The Royal Agricultural Winter Fair and Semex are happy to announce that they have entered into a three-year agreement in which Semex extends and deepens its foundational sponsorship of The Royal. Semex is the presenting sponsor of what will now be known as the Semex Ring of Excellence, the main cattle show venue at the annual 10-day Fair. Semex will also expand its commercial presence and assume presenting sponsorship of the International Business Centre.
"Semex has a long and proud history with The Royal, and we are thrilled to be able to expand our partnership on behalf of all Canadian breeders," says Paul Larmer, Semex's Chief Executive Officer. "Our global clients come to watch this amazing showcase of Canadian agricultural excellence each year. And, in 2017 we're excited about our expanded presence, and we once again look forward to welcoming hundreds of guests worldwide to experience The Royal in the newly named Semex Ring of Excellence!"
The 2016 Fair saw the Ring of Excellence expand and relocate to accommodate the growing breeding cattle shows as well as host three significant 4-H youth shows. It was also the first year that all shows were webcast with state of the art webcasting technology. This premier show venue places agriculture front and centre on the fair floor.
"Semex and The Royal have a long and thriving relationship," says Charlie Johnstone, Chief Executive Officer of the Royal Agricultural Winter Fair. "We're taking that relationship to the next level with this new agreement. With Semex's generous sponsorship, we can continue to build on our mission to improve exhibitor experience for our world-class livestock shows."
World renown for delivering high quality bovine genetics, Semex has been solving problems and satisfying producers through its distributor network for over 43 years. Working shoulder-to-shoulder with their clients, Semex's staff is the best trained in the industry, offering profitable genetic solutions for producers worldwide. With a successful history as its foundation, Semex is committed to ensuring success for its clients, Canadian owners, employees and partners for generations to come.
About The Royal
The Royal Agricultural Winter Fair is the world's largest combined indoor agricultural and equestrian show. This year, the 95th Royal Agricultural Winter Fair runs November 3-12, 2017 at Exhibition Place, Toronto. For competition schedules, live webcasting, results and to purchase tickets, please visit www.royalfair.org.
Funding support for The Royal has been provided by the City of Toronto and the Government of Ontario.
SOURCE Royal Agricultural Winter Fair
For further information: For additional information please contact: Brenda Lee-Turner, Semex Marketing Communications Specialist, Ph: 608.237.3883, Fax: 608.223.9492, [email protected], www.semex.com; Karen Poncelet, The Royal Agricultural Winter Fair, Marketing, PH: 416-263-3411, [email protected]