Sears Unveils New Dealer Store in Princeton, BC

Princeton Dealer Store Presents $500 Donation to the Princeton Child-Care Services Society

PRINCETON, BC, Aug. 7 /CNW/ - Sears Canada today re-opened the Dealer Store in Princeton, BC as part of its commitment to offering customers more service, selection and convenience. The store is located at 209 Bridge Street and is owned and operated by Murray and Cathy. The new 726 sq ft. store will house a wide selection of major appliances, selected parts and tools, electronics, and seasonal items, including Sears exclusive brands Kenmore and Craftsman.

"We are personally committed to accommodating our customers' wants and needs and providing them with an enjoyable and satisfying shopping experience," says Murray. "Customers will be delighted with the broad range of top-quality products Sears has provided for the new store."

While the Dealer Store is locally owned and operated, all merchandise sold is supported by Sears satisfaction guarantee, as well as Sears extensive Parts and Service Division, the largest service network in Canada. In addition, the store features Sears and third party credit card acceptance. Sears has installed systems that enable purchases made through the Dealer Store to be reserved immediately and delivery dates arranged according to each customer's preference.

"We've come up with a winning formula for consumers in Princeton," continued Murray, "by combining the national resources of Sears with the local service of your neighbour - truly the best of both worlds in terms of customer service."

In celebration of the Princeton store opening, Murray and Cathy will be presenting a $500 cheque from the Sears in Your Community program to the store's local charitable partner, Princeton Child-Care Services Society. Sears in Your Community initiatives provide support to children and youth in communities across Canada under the umbrella of two succinct and worthy causes: Children's Cancer Charities and After-School Programming.

The dealer store is open Monday to Saturday from 9:00 a.m. to 5:30 p.m.

Sears Canada is a multi-channel retailer with a network of 197 corporate stores, 219 dealer stores, 31 home improvement showrooms, over 1,800 catalogue merchandise pick-up locations, 108 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at www.sears.ca.

For further information: Murray White, Sears Dealer Store, 250-295-6933; Christine Aguilar, Sears Canada Inc., 416-941-4427, [email protected]