BURNABY, BC, Dec. 4, 2012 /CNW/ - While many soldiers will be home for the Holidays this year after
spending a number of Christmases deployed on missions away from home,
Sears Canada wants to remind Canadians that our troops and their
families still need support. Today Sears launched the 7th annual Sears Operation Wish and will be selling a limited edition
commemorative "Support Our Troops" Christmas ornament in support of
Canada's million strong military community and families.
These specially designed ornaments go on sale today at all 118 full-line
Sears stores and selected Hometown Dealer stores across Canada for
$7.88 plus tax, with all proceeds donated to the Military Families Fund
(MFF), administered by the Canadian Forces Personnel and Family Support
Services (CFPFSS). The fund's objective is to quickly respond to
unique, unforeseen, and often immediate needs of military members and
their families. The MFF is largely funded by donations from Canadians.
In Ottawa today, Sears is announcing a $10,000 donation to the MFF, to
help kick-start the Operation Wish campaign.
Sears Operation Wish aims to connect Canadian troops and their families
with the public and provide support for military personnel. The
ornament, a large red bulb emblazoned with Sears 60th Anniversary and the gold signature "Support Our Troops" ribbon, will be
officially unveiled today at a special ceremony at Sears, Brentwood
Town Centre at 12:30 pm, at the main floor mall entrance.
Among those at the event is Captain Poulton, recently returned from
Afghanistan, his wife and 9 year-old son, Family Councillor from the BC
Military Family Resource Centre, and Lieutenant-Colonel Barrett from 39
Canadian Brigade. Members of the public will sign a large banner to
show their support for Canadian troops. Banners will be sent to the
Canadian mission in Afghanistan, to Canadian Forces Station Alert and
to one of the naval ships on deployment.
"We are pleased to support the Military Families Fund which provides
ongoing assistance to our troops and their families," said Lisa Phelan,
Sears Store Manager, Brentwood Towne Centre. "Sears Operation Wish has
always been about bringing military families closer together during the
Holiday season. When we first launched this initiative in 2006, many of
our troops were deployed on missions overseas, away from their families
during the Holiday season. Now many of those soldiers are home, and
while the kind of support they and their families require may have
changed, the need for support is still there."
"It may seem like a small gesture, but when people sign the banner or
purchase a Christmas ornament it means a great deal to the 1,800
Canadian Forces members and their families who live in BC," says Louise
Smith, Executive Director, Mainland BC Military Family Resource Centre
(MFRC). "The military in BC has a lower profile than in other parts of
Canada and so gestures of support from the public are always
The Mainland BC MFRC offers a variety of services to military families.
One particular focus is assisting families before, during and after a
deployment. Currently, there are approximately 50 BC families who will
be separated over the holidays due to deployment, and there is a
further group of families preparing for a deployment in 2013.
The Military Families Fund helps soldiers and their families with
rehabilitation, education, financial assistance in the case of injury
or death of a Canadian Forces member due to service, and urgent and
extraordinary financial demands where the ability to provide family
necessities is at risk. It aims to provide some extra help to the
military community and families when and where they need it and over
above the benefits they receive from National Defence. It's that little
extra that can make all the difference.
To commemorate the launch of Operation Wish, Sears has designated
Tuesday, December 4, 2012 Military Family Holiday Shopping Day at all
Sears full-line stores, Sears Home Stores and Hometown Dealer stores.
New this year, the special discount is also available online at www.sears.ca, with a mobile device at http://m.sears.ca, or with an iPad using the new Sears Catalogue App featuring the 2012
Wish Book. Military personnel and members of their immediate family
will get between 15-25% off, depending on the item, on December 4.
Sears Canada is a multi-channel retailer with a network that includes
196 corporate stores, 269 hometown dealer stores, 12 home services
showrooms, over 1,500 catalogue and online merchandise pick-up
locations, 102 Sears Travel offices and a nationwide home maintenance,
repair, and installation network. The Company also publishes Canada's
most extensive general merchandise catalogue and offers shopping online
SOURCE: Sears Canada Inc.
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