EDMONTON, Dec. 4, 2012 /CNW/ - While many soldiers will be home for the
Holidays this year after spending a number of Christmases deployed on
missions away from home, Sears Canada wants to remind Edmontonians that
our troops and their families still need support. Today Sears launched
the 7th annual Sears Operation Wish and will be selling a limited edition
commemorative "Support Our Troops" Christmas ornament in support of
Canada's million strong military community and families.
These specially designed ornaments go on sale today at all 118 full-line
Sears stores and selected Hometown Dealer stores across Canada for
$7.88 plus tax, with all proceeds donated to the Military Families Fund
(MFF), administered by the Canadian Forces Personnel and Family Support
Services (CFPFSS). The fund's objective is to quickly respond to
unique, unforeseen, and often immediate needs of military members and
their families. The MFF is largely funded by donations from Canadians
Sears today is announcing a $10,000 donation to the MFF, to help
kick-start the Operation Wish campaign.
"We are pleased to support the Military Families Fund which provides
ongoing assistance to our troops and their families," said Ola
McIntosh, General Manager, West Edmonton Mall, Sears Canada. "Sears
Operation Wish has always been about bringing military families closer
together during the Holiday season. When we first launched this
initiative in 2006, many of our troops were deployed on missions
overseas, away from their families during the Holiday season. Now many
of those soldiers are home, and while the kind of support they and
their families require may have changed, the need for support is still
Sears Operation Wish aims to connect Canadian troops and their families
with the public and provide support for military personnel. The
ornament, a large red bulb emblazoned with Sears 60th Anniversary and the gold signature "Support Our Troops" ribbon, will be
officially unveiled today at a special ceremony at the Sears West
Edmonton Mall location.
Among those at the event are Lieutenant-Colonel John Reiffenstein; Base
Commander, CFB/ASU Edmonton Chief Warrant Officer Glenn Vey; and
members of the Edmonton Garrison Military Family Resource Centre.
Members of the public will sign a large banner to show their support
for Canadian troops. The Edmonton Banner will be sent to the Canadian
mission in Afghanistan, with others from across Canada going to the
Canadian Forces Station in Alert and to one of the naval ships on
"We are very grateful for this initiative by Sears Canada. Both the
ornament and the Military Family Holiday Shopping Day are much
appreciated, and I hope that many of our families will be able to take
advantage of the latter offer," said Lieutenant-Colonel John
Reiffenstein, Base Commander.
"The support demonstrated by Canadians through the purchase of this
symbolic Christmas tree ornament means a great deal to our men and
women in uniform, and their families," he added. "The challenges faced
by our personnel and their families can be wide ranging and don't
always end when they return home."
The MFF helps soldiers and their families with rehabilitation,
education, financial assistance in the case of injury or death of a
Canadian Forces member due to service, and urgent and extraordinary
financial demands where the ability to provide family necessities is at
risk. It aims to provide some extra help to the military community and
families when and where they need it and over above the benefits they
receive from National Defence. It's that little extra that can make all
To commemorate the launch of Operation Wish, Sears has designated
Tuesday, December 4, 2012 Military Family Holiday Shopping Day at all
Sears full-line stores, Sears Home Stores and Hometown Dealer stores.
New this year, the special discount is also available online at www.sears.ca, with a mobile device at http://m.sears.ca, or with an iPad using the new Sears Catalogue App featuring the 2012
Wish Book. Military personnel and members of their immediate family
will get between 15-25% off, depending on the item, on December 4.
The Edmonton Garrison Military Family Resource Centre provides support,
resources, programs and services that enhance the strength and
resilience of military families to meet the unique challenges of
Sears Canada is a multi-channel retailer with a network that includes
196 corporate stores, 269 hometown dealer stores, 12 home services
showrooms, over 1,500 catalogue and online merchandise pick-up
locations, 102 Sears Travel offices and a nationwide home maintenance,
repair, and installation network. The Company also publishes Canada's
most extensive general merchandise catalogue and offers shopping online
SOURCE: Sears Canada Inc.
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