Sears Great Canadian Chill is Stopping Kids Cancer Cold

Toronto Takes the Plunge to #EndKidsCancer

TORONTO, Feb. 11, 2015 /CNW/ - This Family Day, the Sears Great Canadian Chill returns to the heart of the city to raise money for the fight against childhood cancer. Brave Chillers will jump into a custom-built Chill pool in the middle of Yonge-Dundas Square. Proceeds raised from The Chill will be collected by the Sears Canada Charitable Foundation and will be allocated to the Sears Cancer Clinic at The Hospital for Sick Children, a world-renowned treatment centre for children with cancer.

"Many of us have a friend or family member who has been affected by cancer, and while SickKids has led outstanding progress in childhood cancer, there is still a lot of work to do," said Seanna Dempsey, Vice President, Corporate Partnerships, SickKids Foundation. "We are grateful to Sears Canada for its continued support as it allows us to continue providing world-leading care to our patients and their families."

The Toronto Chill has become a tradition that brings people together to celebrate Family Day at Yonge-Dundas Square. Surrounding the urban polar bear dip will be a winter festival with refreshments, live entertainment and activities for the whole family. Prizes will be given out to top fundraisers. 

"The Sears Great Canadian Chill is an invigorating way to enjoy Family Day and celebrate winter in a meaningful way," said Ron Boire, President and CEO, Sears Canada Inc. "It is rewarding to see the Toronto community, many of whom are Sears customers and associates, raise money and brave the icy waters in support of the fight against childhood cancer."

Participants can log on to or call 1.888.93.CHILL to register for the urban polar bear dip individually or as a team. Personalized profiles will be created, complete with fundraising tools and helpful hints for teams to reach fundraising goals. Friends and family are encouraged to gather at Yonge-Dundas Square to cheer the Chillers on and participate in the festivities. Donations to the event and to Chillers can be made at

About the Sears Canada Charitable Foundation

The Sears Canada Charitable Foundation is a registered Canadian charity that collects and distributes donations to charitable organizations that support Sears Canada's community investment mandate, which is focused on the healthy development of children and youth in areas of both health and education. The health component is centered on raising awareness and providing funds for research and treatment for the fight against childhood cancer. The education component is centered on after-school programs and initiatives, which enrich children's lives and allow them to reach their full potential as contributing members of society.

About Sears Canada

Sears Canada is a multi-channel retailer with a network that includes 174 corporate stores, 207 Hometown stores, over 1,300 catalogue and online merchandise pick-up locations, 96 Sears Travel offices and a nationwide repair and service network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at

SOURCE Sears Canada Inc.

For further information: Media Contact: Samantha Piercell, Communications Manager, Sears Great Canadian Chill,, P: 647.669.4332


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890