Sears Gives 20X Sears Club Points First Time Ever Just In Time for
Valentine's Day

First Ever "Men's Night Out" Valentine's Day Event

TORONTO, Feb. 11 /CNW/ - Sears Canada Inc. (TSX: SCC) turned up the heat for Valentine's Day today by announcing a 20X (twenty times) Sears Club points bonus for any fragrance or cosmetic purchase until the end of Valentine's Day, Sunday, February 14. In addition, Sears is also offering 10X Sears Club points on any purchase of its popular Sears private brands, men's Retreat and women's Jessica, the biggest selling brand of apparel in Canada.

"This is the best offer on the market and the first time Sears has ever given this high a Sears Club points bonus multiple," said Dene Rogers, President and Chief Executive Officer, Sears Canada Inc. "We want to convey to Canadians that Sears has the best value in the marketplace for all Valentine's Day product including Fragrances and Cosmetics. Sears customers know how valuable Sears Club points are, and when we couple the bonus offer with the feature offerings we have on Euphoria, Couture Couture by Juicy, and Hearts & Daggers fragrances plus the exclusive Lancome Gift with Purchase valued up to $198 with any Lancome purchase of $34 or more, customers will find Valentine's Day at Sears irresistible."

Sears Club points are available to Sears Club members who purchase their product on the Sears Card or Sears MasterCard. One point is awarded for every purchase made on the Sears Card and Sears MasterCard. The points are doubled for purchases made at Sears. Customers can start redeeming with as few as 1000 points which equals $10 in free rewards. This is equivalent to 2% from the first dollar when spent at Sears. Customers can redeem in store (instantly) at any customer service desk, at Sears Travel or online at

For Valentine's Day, 20 points per dollar are awarded for Fragrances and Cosmetics and 10 points per dollar spent on Retreat and Jessica. The 20X Sears Club points offer can be earned on all fragrances and cosmetics, including the Clinique "Buy One Step, Try the Other Two Steps Free" promotion. In addition, when customers spend $75 on any women's Intimates, cosmetics, fragrances or accessories purchase they receive a complimentary Valentine's Day greeting card which contains a $20 cash card usable on their next purchase of women's apparel purchase of $100 or more.

Men's Night Out!

On Thursday evening and Friday evening, February 11 and 12, from 6:00 p.m. until closing, Sears is hosting its first-ever Men's Shopping night for Valentine's Day. Sears recognizes that some men may not have had a chance to complete their Valentine's Day shopping and are feeling the time running out. "Men's Night Out" will provide men a focused shopping opportunity to save on gifts for their favourite women and men in their lives. Customers entering the stores will be provided with a special gift guide containing special coupons and savings on a wide array of merchandise. Here are some examples:

    Save 55% almost all reg.-priced gold jewelry
    Save 30% all Reg.-priced Jessica sleepwear and robes
    Save 20% all Valentine's Day Lindt chocolate
    Save $10 on almost any purchase of $75 or more for purchases on Sears
    Card or Sears MasterCard
    plus: Free Gift Wrapping

For something they can both enjoy, while quantities last:, Sears is offering a Samsung ENERGY STAR(R) 40-inch LCD full HDTV No.LN40B530 for $779.94

These Valentine Day offers are on now and continue through to the end of Sunday, February 14.

With respect to prices at other retailers operating in Canada, Sears reminds customers of its Price Match Guarantee, which states that the Company will match any advertised price in Canada. Customers can find additional information and details at their local Sears store.

Sears Canada is a multi-channel retailer with a network of 196 corporate stores, 195 dealer stores, 38 home improvement showrooms, over 1,800 catalogue merchandise pick-up locations, 108 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at

SOURCE Sears Canada Inc.

For further information: For further information: Contact for Media: Vincent Power, Sears Canada, Corporate Communications, (416) 941-4422,

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