Sears Canada teams up with Just For Laughs to celebrate the brand's reinvention: Hilarity ensues

TORONTO, Oct. 6, 2016 /CNW/ - Just for Laughs Festival 42 and comedians from The Second City teamed up with Sears Canada to celebrate the launch of the retailer's reinvention and new concept store at Promenade Mall, just north of Toronto.

In the spirit of showing customers #WhatTheSears is going on at the concept stores, NOW Magazine's Comedian of the Year and Just For Laughs Festival 42 performer Amanda Brooke Perrin alongside fellow comedians Dena Jackson and Lindsay Mullan of Toronto's The Second City spent the day pranking customers while capturing the hilarious reactions on hidden camera.

The #Chocoboot skit takes place in footwear while #Twinsies happens in home décor. Hilarity ensues. Watch the spontaneous fun happen here:

Sears Canada's new concept stores at Promenade Mall and Mapleview Centre represent the next and largest step forward in the retailer's aggressive reinvention plan. It comes hot on the heels of Sears Canada's modern new logo unveiled last month, and new fashion lines announced this summer.

About Sears Canada
Sears Canada is a multi-channel retailer with a network that includes 145 corporate stores, 76 Hometown stores, over 1,000 catalogue and online merchandise pick-up locations, 80 Sears Travel offices and a nationwide repair and service network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at

SOURCE Sears Canada Inc.

Video with caption: "Video: JFL comedian Amanda Brook Perrin surprises customers at new Sears Canada's New Prototype Stores". Video available at:

For further information: Media Contact: Sarah Leone,, 416 - 258 - 0465

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