Sears Canada Paints It Spring With Latest LOOK! report

Introducing new brands, including Palmer Golf and US Polo Association

TORONTO, March 6, 2015 /CNW/ - Colour blocking meets pattern mixing as Sears Canada launches the spring 2015 edition of its LOOK! report, a creative and vibrant publication that features this season's fashion, beauty and lifestyle trends interpreted by Sears for its customers.  Copies of the LOOK! report are being distributed nationwide, are available in stores and all items can be found and purchased at

"The LOOK! report is complete with this season's newest looks, updated colour stories and helpful accessorizing tips that enable everyday Canadians to wear the latest trends at prices that match the needs of Canadian families," said Ron Boire, President and CEO, Sears Canada.  "Sears has provided 24 pages of inspiring ideas to bring new life to dark and tired wardrobes as we anticipate the arrival of Spring and we've included some great new looks in both private and national brands."

New Brands at Sears:

Palmer Golf is new and exclusive to Sears Canada this spring.  This brand is focused on core essentials in golf with performance features such as moisture wicking, and the clothing is great for the golf course to relaxing at home. Polos in an exciting array of colours start at $24.97, and utility shorts at $39.99.

US Polo Association is expanding to women's clothing at Sears Canada this spring.  Following its menswear launch in Fall 2014 with t-shirts and polos, the men's and women's line of classically styled clothing, available starting in April, includes polo shirts, knit tops, woven shirts and shorts and casual pants starting at $24.97. This heritage brand, established in 1890, celebrates 125 years in 2015 and includes an extensive collection of classically styled, high quality casual clothing.  This fall the children's line launches as well at Sears Canada.

Sears Private Brands:

Pure NRG Athletics, a brand of activewear that transcends different lifestyles, launched a line of women's and children's clothing in 2014 and expands to menswear in spring 2015.  From a morning workout to afternoon hang-outs, the men's line features essentials such as hoodies, jersey shorts, t-shirts and fleece tops, priced from $9.97.

The ladies' spring collection from Jessica and Jess is anchored by a mix of bouquets of colour, with varied prints and textures.  Skirts, starting at $39.99, are available in floral and polka dot designs, while colour-blocked dresses, start at $49.97.  Tees, blouses and cardigans, from $9.97, come in colours such as strawberry sorbet, blush and oatmeal, featuring striped, floral and twill patterns.

Sears Canada's private brand, Girl Confidential, has once again partnered with Plan Canada and its Because I am a Girl initiative to create a limited-edition collection of t-shirts for girls 7-16.  The tees feature slogans such as "Empower a Girl and She'll Change the World" and "Girls are the Answer," in bold colours such as Aruba blue and coral. Through the partnership, Sears Canada donates a portion of the net proceeds from the sale of Girl Confidential merchandise to Plan Canada's Because I am a Girl initiative. 

About Sears Canada
Sears Canada is a multi-channel retailer with a network that includes 172 corporate stores, 201 Hometown stores, over 1,300 catalogue and online merchandise pick-up locations, 96 Sears Travel offices and a nationwide repair and service network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at

SOURCE Sears Canada Inc.

Image with caption: "Sears Canada Introduces the 2015 Spring LOOK! report (CNW Group/Sears Canada Inc.)". Image available at:

Image with caption: "Girl Confidential (CNW Group/Sears Canada Inc.)". Image available at:

Image with caption: "Palmer Golf (CNW Group/Sears Canada Inc.)". Image available at:

For further information: Contact for Media: Alicia Richler, Sears Canada, Corporate Communications, 416-941-4423,


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