Sears Canada launches new off-price business, Sears-label essentials and Queen West, Toronto Pop-Up Shop


TORONTO, April 7, 2017 /CNW/ - Sears Canada's reinvention is on full display at a Pop-Up Shop in Toronto's trendy Queen West neighbourhood. The Shop lives at 322 ½ Queen St. W. and showcases the retailer's newest merchandise initiatives, including the all-new Sears private label product line-up and off-price offering The Cut @ Sears, making Sears Canada the only nationwide retailer to offer both key retail strategies all in one store. The brand also unveiled a trend-focused fast fashion line targeted to shoppers aged 20 to 30 years old. The Pop-Up is a small taste of the exciting assortment Sears Canada now has available across the country and on its website,  

The Pop-Up and new initiatives were revealed to a VIP audience last night at a top-secret launch celebration that included a surprise fashion show debuting Sears new looks in apparel, plus some featured home décor products.

"2017 is the year for change and reinvention at Sears Canada.  We started on our reinvention path last year when we focused on a dramatic refinement to our product selection, to achieve a simple value proposition for consumers – high quality at a low price, and our Sears label essentials and The Cut @ Sears achieves this in a big way. We have also overhauled our customer experience online and in-store as we commit to providing Canadians the best shopping experience possible," says Brandon G. Stranzl, Executive Chairman, Sears Canada.     

"This Pop-up shop shows the savvy, fashionable and cost-conscious urban Toronto shopper that we are a hot NEW destination with great-quality merchandise and amazing prices.  Some Torontonians have never experienced Sears Canada, and can now re-discover us and experience the WOW," continued Mr. Stranzl.   

#weveCHANGED – Saturday, April 8

The Sears Canada Pop-Up opens to the public at 10 a.m. Saturday, April 8, with enigmatic branding: #weveCHANGED. The shop sports a unique in-store design reflective of the company's new Sears concept stores, which launched at select Ontario locations this past fall, combined with quintessentially Queen West characteristics including exposed brick, wood fixtures and a custom street-art inspired piece by well-known local artist, SpudBomb. 

"We're using #weveCHANGED as our moniker to attract new consumers and engage Canadians in our new customer-obsessed approach without pre-conceptions.  We're re-introducing ourselves with new products, enhanced customer experiences, and a re-imagined philosophy of quality, on-trend merchandise at great prices," Mr. Stranzl says. "That way our products can speak for themselves and shoppers can discover the re-invented Sears Canada for the first time."

The Sears Canada Pop-Up is open weekly, Monday to Saturday 10 a.m. to 8 p.m.,  and Sundays 11 a.m. to 7 p.m.

On Saturday April 8 at 10 a.m., the Pop-Up will open to the public and the first 50 customers in line will receive a $100 cash card to shop the new Sears Canada!

The newest clothing and décor lines at Sears Canada, Sears label essentials and The Cut @ Sears will be on display and shoppable at the Pop-Up:


Sears Canada Private-Label Products

Sears Canada is solidifying its place as Canada's go-to retailer for just about everything with the launch of its mono-brand private label products. The line has a strict mandate to provide Canadians with high-quality essentials at affordable prices in the following categories: men's, women's and children's apparel, home décor and housewares. 

"We are thrilled to be the first and only retailer in the Canadian market to offer both an off-price business AND a mono-brand all in one store," says Mr. Stranzl. "We've sourced the best of the best product from around the world to create this unique and high-quality offering, all at a fraction of the cost of our competitors." 

Sears private label is now available in all Sears Canada stores and online at Just look for the Sears label!

The Cut @ Sears is Sears Canada's new off-price retail business, and one of the most marked changes to its business model in years. The new offering includes both stunning home décor and fantastic fashion finds for 30 to 60 per cent off the regular ticket price.

"Off-price retail is a hot trend across Canada," says Mr. Stranzl. "It allows us to extend our mandate to provide customers some of the best known designer brands in the world at the most affordable prices. The product has been in select stores for just a few months as part of a soft launch, and the results so far are very encouraging. This is a pivotal move for the Sears Canada business."

The Cut @ Sears has dedicated buying teams based in Toronto, Montreal and New York to source the best most on-trend designer brands, apparel and home décor merchandise from around the world. New product hits stores weekly, making for an exciting and rewarding treasure hunt through racks of designer product. Toronto celebrities Andrea Bain (CBC), Angie Campanelli and fashion influencers Mandy Furnis (SparkleShinyLove), Renee LeBlanc (ReneeMLeblanc) and Amber Desilets (Canadian Fashionista) have praised Sears Canada's new offering. They each revealed their favourite head-to-toe looks from The Cut @ Sears at the exclusive Pop-Up launch party. 

The Cut @ Sears which features big-name designers for less is now available in all stores across Canada and online at  Supplies of each item are limited, so get it while you can!

About Sears Canada

Sears Canada Inc. is an independent Canadian online and store retailer whose head office is based in Toronto, Ontario.  Sears Canada's unique positioning is that it offers consumers Sears Label products, which are designed in Canada and directly sourced by Sears Canada, and also designer labels at 30-60% less in The Cut @ Sears.  Sears Canada also has a top-ranked mattress business in Canada, and the number one appliance business in Canada.  Sears Canada is undergoing a reinvention, including new customer experiences at every touchpoint, a new e-commerce platform, new store concepts, and a new set of customer service principles designed to deliver WOW experiences to customers.  Information can be found at

Follow the Sears Canada Pop-Up Shop conversation online and on social media using #weveChanged.

To download high-res imagery of Sears label NEW essentials and The Cut @ Sears please click HERE.

SOURCE Sears Canada Inc.

For further information: To request an interview with Brandon Stranzl or for more information: Sonya Friesen | Strategic Objectives | | c: 416-666-6833 |


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