New Department Store Beauty Concept that will Change the Way Customers Interact, Experience and Shop for their Beauty Needs
"We went directly to our customers to find out what they wanted in a beauty department and we're excited to introduce Oasis, a concept borne from this extensive customer research," said Sarena Campbell, Sears Canada's Vice-President, Apparel and Accessories. "There has been a dramatic change in what 'beauty' means to people. Customers today believe that beauty is about the whole person and Oasis reflects exactly that."
The new modern, spacious layout and format reflects growing customer demand for a mix of products and services beyond the traditional format. New open fixtures create an inviting space for customers to test, experience and select products at their leisure. The new department and fixtures provide a more comfortable environment for customers to interact with beauty advisors. Throughout the beauty area there is a sleek and modern approach to design. Aisles are spacious, fixtures are state-of-the-art, and product categories have been expanded.
Featured are customer favourites such as Lancôme, Estée Lauder, Clinique,
Beauty advisors will continue to assist customers by offering their expertise and advice. What's new is they have been 'cross-trained' to provide knowledge and expertise on a multitude of brands. "Our beauty advisors have undergone extensive training to provide unbiased beauty advice on any product offered in Oasis," continued
In addition to the best cosmetics brands on the market, a whole selection of the latest in beauty accessories and trend items like compacts and mirrors, false eye lashes and hair extensions, Tokia eyebrow shaping and grooming tools and Essie nail care and polish are part of the new product additions.
Oasis aisles will showcase the latest salon quality hair care products such as shampoo, conditioner and styling products from some of the industries leading experts like David Babaii, CHI, and Bed Head. To complete the customer 'head-to-toe' beauty experience, Oasis will carry salon quality hair care appliances like straightening irons and blow dryers by CHI, E.V.A., David Babaii and Maxius, and professional quality hair brushes by Revlon, CHI, Bed Head and Vidal Sassoon.
Oasis will also offer an updated, self-serve men's zone with skin care, fragrances, and personal grooming tools, making shopping for personal care items less intimidating for men.
Oasis is Sears Canada's new head-to-toe beauty concept. It delivers an excellent array of the best-selling products and styling tools, an inviting space to shop and unparalleled, approachable service. Oasis is the refuge for busy shoppers, responding to their desire for a new kind of beauty destination that meets all their personal care needs.
Sears
For further information: For further information: Media Contact: Eliana Cugini, Sears Canada Inc., (416) 941-4426, [email protected]
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