Sears Canada Introduces its Redesigned Shopping Website

Sears.ca has a fresh new look with new products and expanded features

TORONTO, Nov. 24 /CNW/ - Sears Canada Inc. (TSX: SCC) is pleased to announce the launch of the newly redesigned www.sears.ca website. The new bilingual site has been updated with a fresh new look, increased functionality and even more user-friendly features.

"Sears.ca has had the most extensive merchandise selection in Canada since it first launched approximately 10 years ago and we continue to make improvements that make sears.ca a leader in online retailing," said Dene Rogers, President and Chief Executive Officer, Sears Canada Inc. "We are committed to delivering the best possible online shopping experience, and customers logging on today will see that we have greatly improved search capability, navigation, and product information, as well as the number of items offered for sale. As we head into the busiest shopping time frame of the year, our updated site will be a win for our customers who are looking for convenience, speed and reliability."

Through a full-scale transformation, the new sears.ca design is more streamlined and dramatically improves the customer's online experience. In addition to showcasing the best selection of products and promotions, the site includes new features that make it easier to browse, navigate and use; more integrated services and an even wider selection of products. The new sears.ca positions Sears to provide an unparalleled online shopping experience to customers.

    
    Highlights include:

    -   Search Tool: Functionality has improved so that searches result in
        displaying relevant terms and related products. More descriptive
        categories allow customers to "self select" from results to access
        more items. The search tool now provides a universal site search
        allowing access to services and content on the site in addition to
        product.
    -   Comparison Tool: Displays selected products side-by-side so that
        comparing product information like the measurements/sizes, brand,
        colour and price is easy and convenient.
    -   Share function: Improved to make it easy to share product
        information, Wishlists and content via e-mail and popular sites such
        as Facebook, Twitter, StumbleUpon and Myspace.
    -   Store Locator: An integration with Google Maps so that finding store
        locations is quick and easy. New map function makes it easy to search
        a city or region for stores and to quickly access their address and
        contact information.
    -   Wishlist: New section for users to comment about selected products
        and a rating system that allows customers to rank items on their list
        from "must have" to "nice to have", making it simple and fun for gift
        givers to make selections and browse lists. Using the new "share
        function" customers can share their lists with others easily.
    -   Answer Area: New to the Home Installed Products and Services section,
        it is a place to share feedback, ask questions and interact with
        Sears Canada and other customers.
    

"Expanding and developing our online presence is a priority for Sears as more and more Canadians go online to shop, share and interact," said Simon Rodrigue, Associate Vice-President, E-Commerce, Sears Canada Inc. "The new site is designed with this in mind; the new layout, increased functionality and exciting new features deliver a first-rate experience for customers."

As one of Canada's most trusted retailers, with over 50 years experience in the direct business, Sears provides the most comprehensive, innovative online shopping experience with over 1,800 merchandise pickup locations where consumers can ship an order for $3 regardless of the number or size of products. Whether you live in urban centre or remote location, Sears.ca is a complete one-stop shop for customers that are looking to access tens of thousands of products and services.

Customers who wish to speak to a Sears agent about an order placed on sears.ca can call toll-free to Canada's most dialed phone number, 1-800-26-SEARS and pose any question to one of our representatives about any online transaction experience they have had. So, whether customers wish to contact Sears online or by phone, the choice is theirs.

Sears Canada is a multi-channel retailer with a network of 196 corporate stores, 195 dealer stores, 38 home improvement showrooms, over 1,800 catalogue merchandise pick-up locations, 108 Sears Travel offices and a nationwide home maintenance, repair, and installation network. The Company also publishes Canada's most extensive general merchandise catalogue and offers shopping online at www.sears.ca.

SOURCE Sears Canada Inc.

For further information: For further information: Media Contact: Christine Aguilar, Sears Canada Inc., (416) 941-4427, christine.aguilar@sears.ca

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