Acquisition Enables SearchDex™ to Offer Additional SEO Technology Capabilities to Further Enhance Online Retailers' Search Results Visibility
DALLAS, Feb. 11, 2014 /CNW/ - SearchDex™, a digital marketing technology and service company, announced today its acquisition of Altruik, a pioneer and leader in search engine optimization technology. Altruik's patent-pending technology platform automates the more tedious and arduous on-page component of the SEO process. This technology addresses product detail page optimization in a very sophisticated and efficient manner. It overcomes the inefficiencies associated with optimizing product catalogs and has the ability to optimize smaller sites with a limited amount of products but can scale to optimize sites with millions of individual product SKUs.
For over a decade, SearchDex has focused on category-level optimization and long-tail category expansion through their SEO proxy and hypercategorization technologies. The merging of both companies' technologies will position SearchDex to be the most robust SEO platform available on the market.
"SearchDex continues to commit to advancing its technology and service with strategy, growth and development that retailers and other businesses depend on to expand and monetize their online presence. Altruik's technology is a strong addition to our existing technology and brings immediate benefits to clients by increasing revenue through improved search engine visibility for every product on a website," said David Chaplin, CEO of SearchDex. "In addition, combining the complementary engineering know-how of the two organizations will allow us to bring innovative new solutions to market in the future and further strengthen our position as a dominant player in the search market."
SearchDex™, a digital marketing technology and service company, specializes in Search Engine Optimization (SEO), Paid Search management (PPC / SEM), and custom consulting packages. SearchDex offers a unique integrated approach to digital marketing for mid to enterprise eCommerce companies that specialize in online retail, travel and more. SearchDex provides a strategic method to organic search engine optimization (SEO) and online marketing programs which is tailored to solve eCommerce challenges and achieve online revenue growth goals. Visit SearchDex today at www.searchdex.com for more information.
Utilizing its patent pending technology platform, Altruik implements SEO changes directly to a client's native site in a way that is fully compliant with leading search engines. Moreover, Altruik's technology platform increases visibility of client's product pages in the search engines, allowing companies to generate more site traffic, boost click-through rates, and experience an increase in revenue.
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