Search Optics Announces New President As Part of Expansion into Canada Search Optics Ltd. Ramps Up Presence to Address Growing Automotive Dealers' Digital Marketing Needs

TORONTO, June 1, 2015 /CNW/ -- Search Optics® Ltd., a leading Canadian digital marketing provider with a specialty in automotive, today announced Morry Patoka will take the helm as President to ramp up its business in Canada.

"We have a wealth of experience globally that will ensure optimal growth for our clients, specific to the nuances of the Canadian marketplace," said Morry Patoka. "With mobile search becoming more and more important in the Canadian auto retail marketplace, Search Optics' Blueprint platform offers powerful responsive management tools that will make auto dealers better informed about their customers buying behaviors and more effective than their competition."

According to the March 2014 Google "Auto Study," more than 40 percent of Canadian customers search for a new vehicle by visiting a dealership's website, underscoring the importance of digital marketing for automotive dealers. Increasingly, an engaging and user-friendly online and mobile experience has been the difference between a sale or having the customer get frustrated and walk away. Search Optics is a winning provider in this category, working with over 1,000 dealers to embrace new technology in the sales process to improve their overall conversion rates and profitability.

The Search Optics integrated responsive web design platform Blueprint enables dealers to keep their sites updated, fresh and navigable online and on mobile. In addition, the company's new SEO and Content Marketing services enable dealers to leverage high-quality content to improve engagement with consumers—an increasingly critical component to boosting organic search rankings.

Domestic Growth Fueling North America and Global Expansion
Coming off a record year in the U.S. last year, with 60 percent year-over-year revenue growth, Search Optics' renewed commitment to business in Canada is part of its plan for a global expansion of operations. As part of its business growth and geographic expansion into new markets, Search Optics Ltd. will first focus on key regions where they already have significant client bases and work to grow those areas as they establish other markets and industries.

"We realized a great deal of growth over the past several years and are committing extensive resources to ensure that this trend continues," said David Ponn, CEO of Search Optics. "Much of it is due to the talent the company has been able to attract. Morry Patoka and his team resulted from an extensive search to guarantee that our present and future clients will receive superior products and service."

As president of Search Optics Ltd, Morry will be based in Search Optics' Toronto office. He brings more than 30 years of experience as a business driver, marketing strategist and leader. From his start as a marketer, launching the PharmaPlus chain, creating campaigns for The Bay and many other clients, he evolved to help build a CRM technology company serving prominent clients including Harvard Business Review, Canadian Tire, Jannsen Ortho and multiple Fortune 500 companies across North America. Morry went on to run a private equity firm, and worked as a management consultant for dozens of organizations over the years, such as Fujifilm and Sobeys, to visualize, implement and achieve their strategic goals.

For more information about Search Optics' products, services, and career opportunities please visit

About Search Optics
Search Optics is a digital marketing company that specializes in custom, integrated solutions with an emphasis on return on investment. The company uses an uncommon blend of leading edge technology and human interaction to turn virtual traffic into measurable results. Search Optics, which was founded in 1998, has corporate offices in San Diego, Detroit, Orange County, Calif., Toronto, Montreal, Sydney, Australia, São Paulo, Brazil and field locations in major markets throughout the U.S. and Canada. For more information, please visit You can follow Search Optics on Twitter, LinkedIn, G+ and Facebook.

Media Contacts:
Adrian Eyre
Ogilvy PR
T: 415.677.2708

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