WATERLOO, ON, Feb. 13, 2012 /CNW/ - Brick Brewing Co. Limited (TSX: BRB) will be introducing Seagram Cider in early spring, a classic blend made from the goodness of fresh-pressed Ontario apples. Seagram Cider is all natural, 5.3% alcohol and made in the tradition of medium-dry English ciders.
"When the Seagram distillery was operating in Waterloo back in the mid-1800s, alcoholic ciders were more popular than beer and remained so until Prohibition." noted George Croft, President and CEO of Brick Brewing. "Our all natural cider uses 100% Ontario apples and is produced right here in the province of Ontario. Easy drinking, Seagram cider with its slate grey tall can should have great appeal to both cider and beer drinkers alike. Maybe we can help people rediscover some of the things that made cider so popular back then."
"We made a cider using traditional methods and the simplest of ingredients: 100% Ontario apples." said Russell Tabata, Chief Technical Officer. "Seagram Cider is brilliantly clear, gently carbonated, neither sweet nor tart, and incredibly refreshing to drink."
Seagram Cider is the second new product to join the re-launched family of Seagram Blends this year. "We're excited about providing people in Ontario with interesting alternatives to their routine. Cider is one of the fastest growing beverage categories and we believe that Cider is a natural fit with the heritage and tradition of the Seagram trademark. We're also very pleased to support the agricultural community in this province in our exclusive use of Ontario apples. We think they're the best in the world." added Croft.
Seagram Cider will be available in 473ml cans at the LCBO starting in the spring of this year.
About Brick Brewing
Brick Brewing Co. Limited is Ontario's largest Canadian-owned and Canadian-based publicly held brewery. The Company is a regional brewer of award-winning premium quality and value beers and is officially certified under British Retail Consortium (BRC) Global Standards for Food Safety, one of the highest and most internationally recognized standards for safe food production. Founded in 1984, Brick Brewing Co. was the first craft brewery to start up in Ontario, and is credited with pioneering the present day craft brewing renaissance in Canada. Brick has complemented its Waterloo brand premium craft beers with other popular brands such as Laker, Red Baron, Red Cap and Formosa Springs Draft. Brick trades on the TSX under the symbol BRB. Visit us at www.brickbeer.com.
All statements in this press release that do not directly and exclusively relate to historical facts constitute forward-looking statements as of the date of this press release. Forward-looking statements generally can be identified by the use of forward-looking terminology such as "may", "will", "expect", "intend", "anticipate", "seek", "plan", "believe" or "continue" or the negatives of these terms or variations of them or similar terminology. Although the Corporation believes that the expectations and assumptions reflected in these forward-looking statements are reasonable, undue reliance should not be placed on these forward-looking statements, which are not guarantees and are subject to certain risks, uncertainties and assumptions, which may cause actual performance and financial results to differ materially from such forward-looking statements. The forward-looking statements included in this press release are made only at the date of this press release and, except as required by applicable securities laws, the Corporation does not undertake to publicly update such forward-looking statements to reflect new information, future events or otherwise.
Image with caption: "Seagram Cider (CNW Group/Brick Brewing Co. Limited)". Image available at: http://photos.newswire.ca/images/download/20120213_C3578_PHOTO_EN_10025.jpg
For further information:
George Croft President and CEO at (519) 498-9908