SDImktg Appoints Global General Manager to Oversee all National and International Operations

Wilf Goodman Brings 30 Years Of Industry Experience To SDImktg's Leadership Team

TORONTO, May 11, 2016 /CNW/ - SDImktg, specializing in designing connections between individuals and brands, is pleased to announce the recent appointment of Wilf Goodman as General Manager, SDImktg Global. In this new role, Wilf will be responsible for managing and setting the strategic direction of the agency on a global level as well as managing domestic and international expansion.

"Wilf is a dynamic and well-connected individual with a unique understanding of our business. He has repeatedly demonstrated the ability to lead agencies and provide well-managed strategic direction. He is a proven asset and we are excited that he has joined our team to lead our national and international growth," says Roy Roedger, President and CEO, SDImktg.

In his previous roles at Inventa and CIM, Wilf owned, built and managed some of Canada's most influential and iconic marketing agencies.

"SDI has an incredibly talented team who are proven leaders in innovative brand development," says Wilf Goodman, General Manager, SDImktg. "This is an incredibly exciting time in the evolution of the industry. I am looking forward to working with Roy and the SDImktg team to expand our offerings in new global markets."

Wilf holds a Masters of Business degree from the Schulich School of Business at York University and a Bachelor of Administrative and Commercial Studies, Marketing and Finance from the University of Western Ontario.

About SDImktg

SDImktg has been helping individuals meet, experience and fall in love with brands since 1988. Based in Toronto, it focuses on three core areas: Experiential, Sports, and Loyalty. Now with offices in the U.S. and the Middle East, SDImktg thrives on change and disruption to design genuine connections between humans and brands. 


Image with caption: "Wilf Goodman, General Manager, SDImktg Global. (CNW Group/SDImktg)". Image available at:

For further information: Media Contact: Carlina Coleman, PR Coordinator, m: 613.668.6768,


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