SD Association Defines New High-Speed Performance Options for SDXC and SDHC
Memory Cards and Devices

    Symbols make it easier for consumers to choose the best SD memory card to
    maximize their devices' performance

<p>SAN RAMON, Calif., <span class="xn-chron">June 23</span> /CNW/ -- The SD Association announced today two new high-speed performance symbols for the fastest SDXC and SDHC devices and memory cards. The first symbol identifies products with bus-interface speeds up to 104 Megabytes per second for greater device performance.  The second symbol identifies SD memory cards and products with a performance option allowing real-time video recording.</p>



<p>The sheer variety of high-performing, feature-rich devices has dictated the need for a wide variety of SD memory card speeds and capacities to maximize device performance and meet consumer expectations.  With more than 2.5 billion SD memory cards in the market today, the new high-speed performance capabilities will co-exist with earlier SD memory cards still used by consumers, as those cards are still interoperable with the newest host devices. New SD memory cards and devices bearing the following new performance symbols may now begin entering the marketplace:</p>

    --  The new Ultra High Speed (UHS) symbol can be found exclusively on SDXC
        and SDHC products. SDXC or SDHC products with the UHS-I symbol offer
        the fastest bus-interface speeds available today, capable of
        data transfer speeds up to 104 Megabytes per second. UHS-I quadruples
        the existing maximum possible speed of 25 Megabytes per second. UHS
        interfaces are backwards compatible. SDXC UHS-I and SDHC UHS-I memory
        cards achieve greatest performance when paired with a UHS-I device and
        allow consumers to record HD resolution videos, plus perform other
        simultaneous recording functions.
    --  The new UHS Speed Class symbol can be found exclusively on SDXC UHS-I
        and SDHC UHS-I products.  UHS Speed Class 1 designates SD memory cards
        and products with a performance option designed to support real-time
        video recording.  This symbol will be found on SDXC UHS-I or SDHC
        memory cards. Consumers can realize the full potential of recording
        real-time broadcasts and capturing videos using a digital video camera
        by pairing their devices with UHS Speed Class 1 memory cards.
    --  The existing Speed Class symbols for non-UHS SD, SDHC and SDXC
        are Class 2, Class 4, Class 6 and Class 10. They refer to the minimum
        write speed performance of the memory card.  The symbols may be found
        on memory cards and devices, including video and digital cameras.

<p>For greatest performance, users should pair their devices with the corresponding SD memory card. The Association has created two videos to show best uses for the variety of SD memory cards available today; to view, visit <a href=""></a>.  The Association also offers an online resource, <a href=""></a>, for users to explore the variety of SD memory cards types for new and existing devices.</p>
<p>"The world-leading SD memory card standard has increased the value, usefulness and longevity of consumer electronic products by allowing consumers to easily upgrade their devices to meet their needs and budgets," said <span class="xn-person">Paul Ritchie</span>, executive director of the SD Association. "The new high-speed symbols are designed to make it easier for consumers to take advantage of the massive storage and incredible speeds offered in SDXC and SDHC products."</p>

    SD Association
<p>The SD Association is a global ecosystem of more than 1,000 technology companies charged with setting interoperable SD standards. The association encourages the development of consumer electronic, wireless communication, digital imaging and networking products that utilize market-leading SD technology. The SD standard is the number one choice for consumers and has earned nearly 80 percent of the memory card market with its reliable interoperability and its easy-to-use format. Today, mobile phones, Blu-ray players, HDTVs, audio players, automotive multimedia systems, handheld PCs, digital cameras and digital video cameras feature SD interoperability. For more information about SDA or to join, please visit the association's web site, <a href=""></a>.</p>


For further information: For further information: Alisa Hicks of SD Association, +1-925-275-6670, Web Site:

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