Ward will lead global marketing initiatives as company integrates product portfolio and continues international expansion
TORONTO, April 12, 2018 /CNW/ - ScribbleLive, a leading content cloud provider, announced today that Mary Ward has been appointed as its Chief Marketing Officer. Ward will lead ScribbleLive's global marketing organization and continue to build the company's brand as it integrates its product portfolio and expands into new regions. Ward first came to ScribbleLive through its acquisition of ion interactive in September 2017.
"Mary brings a unique skill-set to this role. Having led account service and marketing teams at ion, Mary understands the dynamics of interactive content, the evolving MarTech industry, and how to create real value for clients in this space," said Efrem Ainsley, CEO of ScribbleLive. "This, combined with her leadership skills and passion for the customer makes her the ideal leader for this function. I couldn't be more thrilled."
Ward brings a wealth of account service, marketing and general management experience to ScribbleLive. Earlier in her career, she led client development at digital marketing agency, Revenue Performance. From there, she spent seven years at ion interactive, an interactive content platform provider, where she led account services. She was then appointed to General Manager, where she led the organization following its ScribbleLive acquisition. Ward is well-known within the industry and is a frequent speaker at leading MarTech and client events.
"Businesses today understand that content drives their audience's journey, but despite significant investments made, many have yet to see their return or realize true content performance," said Ward. "ScribbleLive is in a unique position to bring expertise and integrated content solutions to help our clients attract, engage, and retain customers. I am honoured and couldn't be more excited for this opportunity. ScribbleLive's corporate vision, that every piece of content should build a relationship, resonates deeply with me and I look forward to creating this reality."
Ward's CMO appointment follows several major corporate milestones for ScribbleLive. In September 2017, the company acquired ion interactive. In January 2018, Efrem Ainsley was named CEO of ScribbleLive. To learn more about the company or its announcements, please visit ScribbleLive.com.
ScribbleLive is a leading content cloud provider. ScribbleLive's content cloud delivers interactive content solutions that help brands, marketers and publishers create high performing content that attracts, engages and retains their audience. Headquartered in Toronto, with 180 employees globally, ScribbleLive is proud to work with over 1,200 customers across a range of vertical industries, including Oracle, the NFL, FedEx, Bayer and RedBull.
For further information: Media Contact: John Lute, VP Corporate Marketing, ScribbleLive, [email protected]