NETANYA, Israel, Oct. 15, 2013 /CNW/ - SCR is honored to have won a prestigious Dairy Herd Management Innovation
Award at the World Dairy Expo in Madison, Wisconsin. The award was
presented to SCR on Oct. 1st in recognition of the company's latest innovation, the SCR Heatime
(Logo: http://photos.prnewswire.com/prnh/20121106/573507 )
The winning products were chosen by a panel of agribusiness
representatives, dairy farmers and university experts based on the
products' originality, usefulness and overall value to dairy farmers.
The SCR Heatime HR-LD System, officially launched at the World Dairy
Expo, is the most advanced cow monitoring system currently available.
It integrates SCR's unique combination of rumination and activity
monitoring with long-distance radio frequency communication. The system
delivers real-time actionable information by transmitting activity and
rumination data from each cow anywhere on the farm a few times every
hour. This revolutionizes dairy farm management; enabling real-time,
data-based decision making for significantly improved reproductive
performance and cow health management.
At the World Dairy Expo, SCR also launched its new corporate brand look.
It hosted a media event for major U.S. publications, which included
farm visits demonstrating the new system. Thousands of people visited
the SCR booth, located in the show's main exhibition hall.
"At SCR, developing tools to help farmers work more efficiently is the
cornerstone of our business," said Yariv Avisar, CEO of SCR. "Having
our latest solution - the SCR Heatime HR-LD System - recognized for its
unique value at the same event where we launched it is a tremendous
honor and inspiration. We are certain that both farmers and their cows
will benefit greatly from the real-time health monitoring and heat
detection capabilities the new system provides."
Building on over 35 years of meaningful innovation, SCR is the leading
pioneer of Cow and Milking Intelligence. Monitoring millions of cows
worldwide, our data-driven solutions are trusted by successful dairy
farmers to deliver the insights and analytics needed to optimize the
productivity of every cow. Improving efficiency and driving growth, we
help to ensure a secure and prosperous future for their farms and
families. SCR. Make every cow count.
For further information:
SCR - Global Marketing Manager