TORONTO, Feb. 12, 2014 /CNW/ - Scotties®' (www.Facebook.com/ScottiesTissue), Canada's #1 selling facial tissue brand, is taking tissue box design to a whole new category of style with its latest release - Scotties Designer Series by internationally-renowned Canadian Architect and Interior Designer, Dee Dee Taylor Eustace (www.taylorhannaharchitect.ca). Sold in a three-pack, the tissue boxes reflect trend-forward grey tones, bright accents, iconic patterns and classic black and white, inspired by Eustace's love of fashion, to add the perfect touch of design and softness to any room.
"Today, fashion trends can translate from runway to home, and there's no reason the tissue box shouldn't be as stylish as any other accessory in the room; these accessories should tell a design story like something in your wardrobe would," says Dee Dee Taylor Eustace. "The Scotties Designer Series tissue boxes are the perfect touch in any room, like a fresh cushion on the sofa, a soft throw on the bed, or a classic silver tray in the front hall would be. There's a luxurious appeal to them; I have one in every room of my New York apartment, and they're equally suited for the rooms in my cottage."
Research shows that nearly 80 per cent of consumers select tissue boxes to match their home décor. New Scotties Designer Series, featuring three-ply premium quality tissues, fit multiple décor schemes in any type of room with fresh, yet timeless designs.
"We are delighted to collaborate with such an experienced, well-respected, and style-savvy architect and interior designer as Dee Dee Taylor Eustace. Her designs for this new Scotties Designer Series of tissue boxes are as stylish as she is, and will have strong appeal," says Oliver Bukvic, Category Director - Facial Tissue, Kruger Products. "Consumers have recently told us that Scotties has the most stylish tissue box designs and we are thrilled to add Designer Series to our appealing collection."
Each of the Scotties Designer Series boxes include easy-to-implement design tips directly from Dee Dee's book, Dee Dee's Rules: 366 Design Tips, one for every day of the year based on room typology, featured on the tear tab. From removing clutter in the bedroom, to the best way to place accessories, the featured design rules will inspire consumers to lighten up for the new season in affordable ways. Who knew luxury could be so affordable!
"When it comes to transitioning a room from Winter to Spring, there are simple ways to add the perfect touch with fresh punctuations of design detail, without breaking the bank," notes Eustace. "Even the smallest items in a room can make a design statement, and that includes the tissue box."
"These are certainly some of our most stylish among the 65-plus Scotties tissue box designs, and we expect they'll be flying off the shelves at a wide array of retailers," adds Bukvic.
Suggested retail price for the Scotties Designer Series three-pack designed by Dee Dee Taylor Eustace is $3.99.
A sneak peek at a few of Dee Dee's Design Rules:
Design Rule #159: Avoid clutter, have proper storage and make sure that the bedroom does not become a dumping ground. Avoid being a hoarder: that requires therapy.
Design Rule #219: Linen towels and only beautiful, fashion-forward tissue box designs should be used in powder rooms, and on vanity tops.
A comprehensive bio about Canadian Architect and Interior Designer, Dee Dee Taylor Eustace, including photo, is available upon request.
Dee Dee Taylor Eustace is available for interviews and design-focused segments, including simple ways to transition a room from winter to spring décor.
About Scotties and Kruger Products L.P.
Scotties, Canada's best-selling facial tissue, has over 10 collections and over 65 unique and appealing box designs. Scotties has been a proud supporter of the Canadian Breast Cancer Foundation since 2005 when it created its first limited-edition, fund-raising Tribute Box. Kruger Products, makers of Scotties facial tissue, is one of the Foundation's top five national partners. Scotties is also the title sponsor of the Scotties Tournament of Hearts, Canada's women's curling championship. As the longest standing sponsor of amateur sport in Canada, Kruger Products has proudly supported women's curling for the past 33 years.
Kruger Products is Canada's leading tissue manufacturer and serves the Canadian market with such well-known brands as Cashmere® and Purex® bathroom tissue, SpongeTowels® paper towel and Scotties®' facial tissue, in addition to away-from-home products for industrial and commercial use. Kruger Products operates facilities in Quebec, Ontario and British Columbia.
SOURCE: Kruger Products L.P.
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