TORONTO, Dec. 15, 2014 /CNW/ - Schweppes is providing consumer with more of the great taste they love with the introduction of new Schweppes Dark Ginger Ale. On trend with Canadians passion for bold, dark flavours, Schweppes now provides consumers the option of a darker, richer flavour with a refreshing bolder taste
"Ginger Ale is the number one non-cola flavour segment in the industry," said Carol-Anne Gower, Vice President, Marketing and Business Development, Canada Dry Mott's. "Our consumers love the refreshing ginger taste, but are always looking to try new things. We saw this as a great opportunity to showcase our unique innovation and tap into this booming flavour trend, giving customers more of what they already love."
Schweppes Dark Ginger Ale can be found in grocery retailers across Canada now in 2L bottles, with a 12-pack of cans joining the line up in early 2015.
Schweppes Dark Ginger Ale Gets Festive
The new flavour is also ringing in the holiday season with a festive partnership. For a limited time, customers at Swiss Chalet will receive a free 2L bottle of Schweppes Dark Ginger Ale with a takeout order of the holiday favourite 'Festive Family Feast'.
About Canada Dry Mott's Inc.
Canada Dry Mott's, is a leading beverage business marketing a wide range of soft drinks, juices, teas, mixers and other premium beverages throughout Canada. In addition to Schweppes, the company's portfolio includes Mott's Garden Cocktail, Crush, Mott's Clamato, Dr Pepper, Mott's Fruitsations, Canada Dry, Orangina and Mr & Mrs T mixers. Based in Mississauga, Ontario, Canada Dry Mott's is a subsidiary of Dr Pepper Snapple (NYSE:DPS), one of the leading refreshment beverage businesses in North America. For more information, please visit www.canadadrymotts.ca.
SOURCE: Canada Dry Mott's Inc.
For further information: Laura Ballantyne, Veritas Communications, 416-955-4591, Ballantyne@veritasinc.com; Alison Bing, DPS Canada, 905-755-3640, Alison.email@example.com