TORONTO, June 11, 2013 /CNW/ - Maple Leaf Foods is renovating the
Schneiders® 401 sign, located beside the 401 Highway near Highway 6, with a fresh
The new sign will be energy efficient; the time and temperature
indicators will operate more reliably; it will have new, interactive
features; and it will display a new look and feel while keeping the
heritage of the Schneiders brand that Canadians love.
The renovation has begun and the company anticipates it will be complete
by early August.
Schneiders Sign Facts
The original was constructed in 1961. The Dutch Girl image was added in
The original sign had large wooden letters that were physically changed
to deliver different commercial messages.
The sign was refurbished in 1980. Local dignitaries were photographed
snipping a string of wieners, in place of the usual "ribbon cutting"
Locally in Kitchener-Waterloo, the sign is affectionately known as the
"Wiener Beacon" representing the long-standing heritage of the
Schneiders history in the region and historically acting as a flight
beacon for pilots flying into Toronto Pearson International airport.
SOURCE: Maple Leaf Foods Inc.
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