More exclusive benefits, a refreshed website and the launch of a movie trivia Facebook game offer SCENE's three and a half million members exciting new ways to engage and enjoy
TORONTO, March 21, 2012 /CNW/ - Already having surpassed three and a half million members, it was announced today that SCENE, the popular Canadian movie rewards program from Cineplex Entertainment and Scotiabank, is further integrating game dynamics with the launch of the Trivia Stars Facebook game.
In the new Trivia Stars Facebook game, both SCENE members and non-members can put their movie knowledge to the test, answering a series of ten trivia questions across a variety of movie genres. Not only can players win bragging rights amongst friends, SCENE members will have the opportunity to earn additional SCENE points.
"SCENE members love movies and will share their favourite movie experiences with us on our Facebook page," says Katherine Dimopoulos, SCENE's Head of Marketing & Brand Experience. "The launch of this fun Facebook game gives movie-goers the chance to interact with other members while testing their movie knowledge and the opportunity to interact with SCENE between visits to the theatre."
In addition to the new game, SCENE recently refreshed its website (www.scene.ca), using valuable insights obtained from its member base to deliver a more engaging experience. This includes SCENEtourage, a national program which enables groups of 3-10 friends or family members to earn more benefits while going to the movies together. SCENE members are encouraged to create and name their own SCENEtourages online, then compete as a group for badges, status and bonus points against other members.
"Going to movies is a social experience, so we love how SCENEtourage recognizes and rewards a behaviour that is natural to our members in a relevant and fun way, while introducing a few gaming elements to create buzz, enhance engagement and deliver a truly entertaining experience," says Dimopoulos.
To better engage with Canadians on-the-go, SCENE also recently launched mobile card carrying after a SCENE loyalty survey found that almost one-third of Canadians (28%) want to engage with their loyalty program via their mobile device.
Ensuring that they'll never forget their card at home again, 300,000 moviegoers have already downloaded the app which allows users to carry their cards on their mobile phones. Using the Cineplex-SCENE mobile app, members can check their points balances, find theatre showtimes, buy Cineplex tickets on-the-go (with no additional service fees), and even join SCENE through the app or the mobile site at m.scene.ca.
SCENE continues to add and expand ways to earn and redeem points for movies, music and dining reward experiences. In the past year alone, SCENE has launched new offerings that allow Canadians to earn points on concession combos at Cineplex theatres and redeem points for Bon Appetit Gift Cards. SCENE has also unveiled the Featured Artist Lounge which gives members an inside look at new musical talent, and opportunities to mingle with bands such as Marianas Trench, Lights and All Star Weekend.
Voted one of the top three reward programs in Canada by Protégez-Vous magazine, the SCENE program was also recently ranked as first in 'Member Satisfaction and Program Freshness' in the Retail category of the 2012 Maritz Insights Loyalty Report.
SCENE®, the entertainment rewards program launched by Scotiabank and Cineplex Entertainment is free to join and offers members an immediate 10 per cent discount on movie snacks purchased at concession. With more than three and a half million members across Canada, SCENE enables members to earn and redeem points for music, movies, DVDs, movie downloads and concessions. Members can also accelerate their earning power with the SCENE® ScotiaCard® (debit card) and SCENE® VISA* card. SCENE was voted one of the top three best reward programs in Canada by Protégez-Vous magazine. Visit www.scene.ca find out more.
About Cineplex Entertainment LP
Cineplex Inc. ("Cineplex") is the largest motion picture exhibitor in Canada and owns, leases or has a joint-venture interest in 130 theatres with 1,352 screens serving approximately 66 million guests annually. Headquartered in Toronto, Canada, Cineplex operates theatres from British Columbia to Quebec and is the exclusive provider of UltraAVX™ and the largest exhibitor of digital, 3D and IMAX projection technologies in the country. Proudly Canadian and with a workforce of approximately 10,000 employees, the company operates the following top tier brands: Cineplex Odeon, Galaxy, Famous Players, Colossus, Coliseum, SilverCity, Cinema City and Scotiabank Theatres. Cineplex shares trade on the Toronto Stock Exchange (TSX) under the symbol "CGX". For more information, visit www.cineplex.com.
Scotiabank is one of North America's premier financial institutions and Canada's most international bank. With more than 77,000 employees, Scotiabank and its affiliates serve some 19 million customers in more than 55 countries around the world. Scotiabank offers a broad range of products and services including personal, commercial, corporate and investment banking. With assets above $637 billion (as at January 31, 2012), Scotiabank trades on the Toronto (BNS) and New York Exchanges (BNS). For more information please visit www.scotiabank.com.
For further information:
High Road Communications
416-695-7206 ext. 225