Canadians urged to give back this holiday season by donning an 'ugly sweater'
TORONTO, Dec. 11, 2014 /CNW/ - Save the Children is challenging Canadians to make the world better with a sweater this holiday season by launching its first Christmas Jumper Day campaign on December 12th in Canada.
"During the holidays, we become acutely aware of the often grim conditions faced by millions of children around the world," says Erb. "Since Canadians have really embraced the 'ugly sweater' trend, this a great opportunity for them to don their winter woollies, or host a sweater-themed party, donate to Save the Children and help children in need," says Patricia Erb, President and CEO, Save the Children Canada."
Christmas Jumper Day, which encourages Canadians to wear their favourite holiday sweater and donate $5 or more to Save the Children, will help make a difference in the lives of some of the world's most vulnerable children and give them a brighter future. This campaign – created by Save the Children United Kingdom – has generated nearly $3 million CDN in donations in its first two years thanks in large part to mass participation, celebrity support, and social media fame. To promote the campaign, Save the Children is engaging corporate partners – including the Air Canada Foundation, the Ritz-Carlton Hotel Company and GlaxoSmithKlein – as well as celebrities and youth through a variety of activities.
Learn more about the campaign at www.ChristmasJumper.ca and join the fun at #XMASJumperDay.
About Save the Children
Save the Children is the world's leading independent organization for children, delivering programs and improving children's lives in more than 120 countries worldwide. We are committed to achieving immediate and lasting change for the world's most vulnerable. Our programs reached more than 143 million people in 2013. Learn more here: www.savethechildren.ca or follow us on Twitter (twitter.com/savechildrencan), Facebook (www.facebook.com/savethechildren.ca) and Instagram (@savechildrencanada).
Image with caption: "Team up with Save the Children Canada to make the world better with a sweater! Get out your favourite holiday sweater and donate $5 to Save the Children. ChristmasJumper.ca. (CNW Group/Save the Children)". Image available at: http://photos.newswire.ca/images/download/20141211_C4304_PHOTO_EN_9384.jpg
Image with caption: "Save the Children (CNW Group/Save the Children)". Image available at: http://photos.newswire.ca/images/download/20141211_C4304_PHOTO_EN_9385.jpg
SOURCE: Save the Children
For further information: Kirsten Walkom, National Senior Manager, Public Relations, Save the Children, 647-631-3862, [email protected]