SAS Canada appoints Daniel Mercier as eastern region sales director

    Business analytics provider focuses regional growth on optimizing
    clients' business performance

TORONTO, Nov. 25 /CNW/ - SAS, the leader in business analytics software and services, announced today that Mario Ianniciello, Vice President, Sales, SAS Canada, has appointed Daniel Mercier to the position of Sales Director, Eastern Region.

In his new role, Mercier will be responsible for sales initiatives in markets such as the Province of Quebec, Ottawa (including Federal Government) and the Atlantic provinces. Leveraging the power of SAS(R) Business Analytics solutions, which optimize organizational processes and decision making and provide a measurable return on investment, he will direct the eastern sales teams in addressing client business challenges and opportunities.

"After spending 25 years in this industry, I've been witness to the vast developments of the business IT landscape," said Mercier. "Today, businesses exist in an era of exponential data proliferation and the pressing issue facing executives - whether the CMO, CIO or a Deputy Minister - is how to optimize the management and exploitation of the data they have collected and stored. This is an exciting time to be at SAS. I'm looking forward to helping our clients use business analytics to transform their information assets into insights about customers, suppliers, operations and performance to enable more proactive, evidence-based decisions and agile strategies."

"Daniel brings to bear a host of skills and experience within the IT sector in the eastern region," said Mario Ianniciello, Vice President, Sales, SAS Canada. "His understanding of the markets and enterprise clients we serve will enable further growth for SAS Canada in this important region. His appreciation for the issues facing organizations across industry, and the potential for organizations adopting business analytics, will continue to aid our customers in reaching their true business potential."

Prior to joining SAS, Mercier held sales management roles at leading organizations based in Quebec, including: AT&T, Apple Canada, Compaq and Hewlett-Packard. Daniel is a graduate of Mcgill University and holds a BA in Organizational Psychology, as well as a diploma in Human Sciences from Collège de Maisonneuve.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976, SAS has been giving customers around the world THE POWER TO KNOW(R).

The Canadian subsidiary of SAS has been in operation for 21 years. Headquartered in Toronto, SAS employs 240 people across the country at its Vancouver, Calgary, Toronto, Ottawa, Quebec City and Montréal offices.

SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. (R) indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright (C) 2009 SAS Institute Inc. All rights reserved.


For further information: For further information: Suzanne Sprajcar, SAS Canada, (416) 307-4634,; Elisabeth Napolano, Environics Communications, (416) 969-2705,; Visit the SAS Press Center

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