Protein beverage craze fuels product innovation at Saputo
MONTREAL, Sept. 30, 2013 /CNW/ - Identifying a need within the protein beverage category for a product that would combine the benefits of fresh milk with a healthy dose of protein, Saputo has developed a great-tasting beverage intended for those who will stop at nothing in their pursuit of an active lifestyle.
With 26 grams of protein per 325 mL bottle, new Milk2Go Sport is a ready-to-drink, milk-based protein shake that not only helps stimulate muscle repair after workouts, but also dulls hunger, which can further assist people who are trying to lose weight.
"People are increasingly mindful about their protein intake, but are often pressed for time or unsure about what to consume post-workout to ensure proper recovery. Many products currently on the market contain many undesirable ingredients such as vegetable oils and require considerable time to measure and mix," said Philippe Duhamel, Marketing Manager at Saputo Dairy Products Canada G.P. "Milk2Go Sport was formulated for on-the-go people who are looking for a great tasting product that is high in protein with the natural goodness of milk."
Manufactured in Ottawa, Milk2Go Sport is available in two flavours (chocolate and vanilla) and is packed with five essential nutrients and vitamins. It can be found in all major convenience stores, grocery stores and select foodservice outlets across Canada at a suggested retail price between $1.99 and $2.49.
World-class athletes such as Ottawa Senators captain Jason Spezza, MLS all-star Patrice Bernier, as well as Canadian freestyle skiers Chloé, Justine and Maxime Dufour-Lapointe, have already made Milk2Go Sport a part of their training regimen.
"I've tried many different protein drinks and Milk2Go Sport is the perfect kind of fuel to help keep my body going," said Spezza. "With 26 grams of protein, it definitely helps me recover after a tough workout, but I also like it because it tastes much better than other protein drinks."
After an illustrious career as an elite short-track speed skater, Olympic gold medalist Nathalie Lambert's focus has turned to helping others find the right balance between training, nutrition and healthy habits as part of her work at the Montreal Athletic Association (MAA), and she's enthused by this `new rookie' in the sports drink category.
"A lot of people ask me about the protein beverage craze and I've always been a little hesitant to recommend any of the products on the market," said Lambert. "As a woman and mom who juggles a crazy schedule and is vigilant not only about protein intake, but also getting enough calcium in her diet because of concerns over osteoporosis, I feel strongly that Milk2Go Sport strikes the right balance, given it has only 200 calories per bottle."
For more information on Milk2Go Sport and to see how it compares to other products within the sports drink category, please visit www.milk2gosport.com.
Image with caption: "Protein beverage craze fuels product innovation at Saputo: Developed by Canada's largest dairy processor for active people on-the-go, Milk2Go Sport is the first ready-to-drink protein shake made with fresh milk in Canada. Each 325 mL bottle contains 26 grams of protein, which helps stimulate muscle repair after workouts. (CNW Group/Saputo Dairy Products Canada G.P.)". Image available at: http://photos.newswire.ca/images/download/20130930_C5533_PHOTO_EN_31490.jpg
SOURCE: Saputo Dairy Products Canada G.P.
For further information:
Erin Cochrane, Argyle Communications
(416) 968-7311 ext. 249