TORONTO, Nov. 4, 2016 /CNW/ -- The year-end ceremony for Sanya, China's overseas new media project "Hearts to Hearts" experience trip, hosted by Sanya Tourism Development Commission, was held on Nov. 2th, 2016 at the Westin Sanya Haitang Bay Resort. Officials from Sanya Municipal Government and Sanya Tourism Development Commission, VIP guests from Sanya tourism industry, the 6 experience trip winners of the campaign and journalists attended this grand event to witness and celebrate the success of the project.
A top tourism destination in southern China, Sanya launched the "Hearts to Hearts" online campaign on May 20th to recruit Sanya ambassadors through the city's official social media platforms for a 15-day experience trip. New software was adapted to calculate scores automatically, which encouraged all participants to actively interact with Sanya's social media accounts with all the efforts they could gain from their networks. The Sanya ambassadors went through several rounds of fierce competitions, from Top 60 to Top 20, and then Top 5, with 6 candidates finally winning the dream tour in Sanya, staying at top hotels, enjoying relaxing beach times, watching grand performance shows, exploring the rainforests, Li and Miao ethnic customs and Buddhist culture, experiencing Taichi, hot spring spa and traditional Chinese physical therapies and many more. They carried out an exciting task of sharing their experiences in Sanya on social media to compete for the final cash award of USD 30,000 based on marketing performance and engagement scores.
The most exciting moment was to announce the year-end grand prize - the USD 30,000 award - which went to Mr. Luke Campbell Charny from London, UK. Luke is the founder of Yettio Travel Magazine, an independent online magazine providing travel guides and information of global destinations. Luke has actively taken part in the campaign since the very beginning and spared no efforts to help promote Sanya online using his expertise in the travel industry and online marketing supported by magnificent social networking.
Among the 6 Sanya Ambassadors is Anna Kathryn Delaney who came from Canada with her husband William Trevor Delaney for this experience trip. They have visited more than 20 countries including the famous Caribbean. Compared to other seaside resorts, Sanya is unique for them. "Wonderful about Sanya is not only that it offers luxurious resorts and beautiful beaches which other cities have, but it has extensive cultural and scenic activities to partake in," the couple said. They are impressed most by the profound Buddhist culture as well as the breathtaking view (of) from the statue of the goddess Guanyin, unlike anything they have ever seen!
Sanya, your tropical paradise is inviting you to experience and bring your holiday fantasy to life!
Photo - http://photos.prnewswire.com/prnh/20161104/436314
Photo - http://photos.prnewswire.com/prnh/20161104/436315
SOURCE Sanya Tourism Development Commission
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