Smartphone App Enables Operators to Offer Personalized Data Plans from a Mobile Device Storefront
WATERLOO, ON, April 15, 2015 /CNW/ - Sandvine (TSX: SVC), a leading provider of intelligent broadband network solutions for fixed and mobile operators, today announced SmartService App, a smartphone application designed to enable Mobile Network Operators (MNOs) and Mobile Virtual Network Operator's (MVNOs) to offer subscribers the ability to instantly select, personalize and monitor their service plan directly on their device.
Sandvine's SmartService App provides an on device storefront that radically enhances an operator's service creation capabilities. By placing a one-stop-shop for Internet data plans at the fingertips of subscribers, SmartService App provides the opportunity for operators to extend beyond traditional volume-based plans (by megabyte or gigabyte) to value-based plans that offer greater revenue potential by providing access to specific applications (e.g. YouTube, Twitter) or application groups (e.g. social networking or music streaming) that subscribers desire.
Smart Communications, the Philippines' leading wireless services provider, has already enabled a mobile Internet operator storefront application, branded locally as PowerApp, using the platform and technology behind Sandvine's SmartService App. One of the most popular uses in that market is "bite-size" mobile Internet plans that offer time-of-day usage by the minute, hour, or day for highly-valued applications.
"Sandvine's SmartService App enabled us to introduce PowerApp and bring innovative service plans that are highly-valued by our customers, so they can keep posting, liking and tweeting everywhere they go, making the experience truly mobile," said Michele Curran, Data and International Services Head, Smart Communications.
For subscribers, the SmartService App will provide data plans with "cost-certainty" that can be personalized via not only the smartphone app but also through SMS or a web browser-based storefront. Through the app, subscribers can also receive real-time notifications of new service offerings, as well as alerts when they have reached certain usage thresholds.
For operators, this ease of access provides quicker time-to-revenue, increased service plan adoption, market differentiation, and enhanced loyalty. Additionally, the SmartService App will open the door for operators to generate sponsored data revenue from businesses who choose to cover the cost of data for select apps in order to help drive adoption with subscribers.
Sandvine's SmartService App is a complete, end-to-end solution, with each deployment tailored to ensure that the offered service plans meet market demands and that the application design is consistent with the operator's brand.
"The biggest barriers preventing subscribers from purchasing a data plan are price, awareness of the service options available, and the hassle of making the call to buy or change the plan," said Tom Donnelly, Sandvine's COO, Sales and Global Services. "By giving subscribers the ability to instantly personalize a data plan that suits their needs and budget on their device, Sandvine's carrier branded SmartService App will allow more people to get the Internet access they desire."
Sandvine's network policy control solutions add intelligence to fixed, mobile and converged communications service provider networks to enable services that can increase revenue and reduce network costs. Powered by Sandvine's Policy Engine and SandScript policy language, Sandvine's networking equipment performs end-to-end policy control functions including traffic classification, and policy decision and enforcement across the data, control and business planes. Sandvine's products provide actionable business insight, the ability to deploy new subscriber services and tools to optimize traffic while enhancing subscriber Internet quality of experience.
Sandvine's network policy control solutions are deployed in more than 250 networks in over 90 countries, serving hundreds of millions of data subscribers worldwide, www.sandvine.com.
Certain statements in this release which are not historical facts constitute forward-looking statements or forward-looking information within the meaning of applicable securities laws ("forward-looking statements") and are made pursuant to the "safe harbour" provisions of such laws. Statements related to the scope of deployment of Sandvine's products by a specific customer, the potential revenue opportunity with any particular customer or in any market segment, the benefits of Sandvine's products and services to be realized by customers, Sandvine's market position, future opportunities, product development plans and demand for Sandvine's products and services are forward looking statements, as are any statements relating to future events, conditions or circumstances. Readers are cautioned not to place undue reliance upon any such forward-looking statements. Such forward-looking statements involve both known and unknown risks and uncertainties that may cause the actual results, performance or achievements of Sandvine to differ materially from the results, performance, achievements or developments expressed or implied by such forward-looking statements. These risks and uncertainties include, without limitation, changes in internal deployment strategies or plans by specific customers; the growth of broadband internet usage and levels of capital spending on broadband network management systems; the timing of orders and manufacturing lead times; changes in customer order patterns or customer mix; insufficient, excess or obsolete inventory; increased competition in the broadband network equipment industry; dependence on the timely development and market acceptance of new product offerings and standards; rapid technological and market change; manufacturing and sourcing risks including dependence on key suppliers and key technologies; dependence upon indirect channel sales and resellers; factors such as business and economic conditions and growth trends in the broadband network equipment industry and in various geographic regions; global economic conditions and uncertainties in the geopolitical environment including the impact of regulation related to the internet and the delivery of internet services. Forward-looking statements are based on management's current plans, estimates, projections, beliefs and opinions, and Sandvine does not undertake any obligation to update forward-looking statements should assumptions related to these plans, estimates, projections, beliefs and opinions change, except to the extent required by applicable law.