Peer-to-peer disappears? Now less than 10% in North America fixed line
WATERLOO, ON, Nov. 11, 2013 /CNW/ - Sandvine, (TSX:SVC) a leading provider of intelligent broadband network
solutions for fixed and mobile operators, today released its Internet
traffic trends report, entitled "Global Internet Phenomena Report 2H2013 ", based on data from a selection of Sandvine's 250-plus service
provider customers spanning North America, Europe, Middle East and
Africa, Caribbean and Latin America and Asia-Pacific. Sandvine's Global
Internet Phenomena Report is published twice a year.
"For the first time ever, peer-to-peer filesharing has fallen below 10%
of total traffic in North America, which is a stark difference from the
60% share it consumed 11 years ago," said Dave Caputo, CEO, Sandvine.
"Since 2009 on-demand entertainment has consumed more bandwidth than
"experience later" applications like peer-to-peer filesharing and we
had projected it would inevitably dip below 10% of total traffic by
2015. It's happened much faster. This phenomena, combined with the
related rise in video applications like Netflix and YouTube,
underscores a big reason why Sandvine's business has grown beyond
traffic management to new service creation."
Sandvine's Global Internet Phenomena Report 2H2013 includes findings
from fixed and mobile networks around the world.
Average monthly mobile usage in Asia-Pacific now exceeds 1 gigabyte, driven by video, which accounts for 50% of peak
downstream traffic. This is more than double the 443 megabyte monthly
average in North America.
In Europe, Netflix, less than two years since launch, now accounts for over 20%
of downstream traffic on certain fixed networks in the British Isles.
It took almost four years for Netflix to achieve 20% of data traffic in
the United States.
Instagram and Dropbox are now top-ranked applications in many regions
across the globe. In mobile networks in Latin America, Instagram, due to the recent addition of video, is now the 7th top ranked downstream application, making it a prime candidate for
inclusion in tiered data plans which are popular in the region.
Netflix (31.6%) holds its ground as the leading downstream application
in North America and together with YouTube (18.6%) accounts for over 50% of downstream
traffic on fixed networks.
P2P Filesharing now accounts for less than 10% of total daily traffic in
North America. Five years ago it accounted for over 31%.
Video accounts for less than 6% of traffic in mobile networks in Africa, but is expected to grow faster than in any other region before it.
Blackberry use in Africa? Blackberry email and BBM messaging accounts
for over 13% of traffic across the continent.
"You have to be in Africa to understand Africa. Sandvine now has
customers in 20 countries within Africa and we are pleased to include
truly representative data on this high-growth market in this year's
report," said Mr. Caputo. "The African market is especially unique, as
most users are connecting to the Internet for the first time through
mobile devices, and using applications like Skype, Facebook and
WhatsApp. In other parts of the world, new users have first connected
to the Internet via a fixed line. While video is a small part of
mobile bandwidth in the region today, we predict Africa will be the
fastest video adopter and operators will respond with creative
device-and application-based service tiers."
Check out Sandvine's Internet Phenomena blog on a regular basis for the latest trends, predictions and phenomena
impacting Internet usage around the world.
Join Sandvine at Broadband Traffic Management booth #19 and AfricaCom booth P17 for more insight into Internet trends and network policy
GLOBAL INTERNET PHENOMENA REPORT METHODOLOGY
Sandvine's Global Internet Phenomena Reports are based on a
representative cross-section of Sandvine's data from a selection of
Sandvine's 250-plus customers spanning North America, Europe, Middle
East and Africa, Caribbean and Latin America and Asia-Pacific. Data is
gathered over a one-month period and is completely
subscriber-anonymous. No identifiable information of any kind,
including IP addresses are collected during the study. Sandvine's
network equipment analyzes data from an application utilization level
and is not content aware.
Sandvine's network policy control solutions add intelligence to fixed,
mobile and converged communications service provider networks to enable
services that can increase revenue and reduce network costs. Powered by
Sandvine's Policy Engine and SandScript policy language, Sandvine's
networking equipment performs end-to-end policy control functions
including traffic classification, and policy decision and enforcement
across the data, control and business planes. Sandvine's products
provide actionable business insight, the ability to deploy new
subscriber services and tools to optimize traffic while enhancing
subscriber Internet quality of experience.
Sandvine's network policy control solutions are deployed in more than
250 networks in over 90 countries, serving hundreds of millions of data
subscribers worldwide, www.sandvine.com.
Certain statements in this release which are not historical facts
constitute forward-looking statements or forward-looking information
within the meaning of applicable securities laws ("forward-looking
statements") and are made pursuant to the "safe harbour" provisions of
such laws. Statements related to potential benefits of, and demand for,
Sandvine's products are forward looking statements which are subject to
certain assumptions, risks and uncertainties that may cause the actual
results, performance or achievements of Sandvine to differ materially
from the results, performance, achievements or developments expressed
or implied by such forward-looking statements. Readers are cautioned
not to place undue reliance on such statements.
For further information:
+1 519 880 2400 ext. 3503
+1 519 880 2232