Sandvine Data: Canadians Love Netflix (and Hockey)
18 Sep, 2014, 07:00 ET
Data Revealed at Sandvine Event that Brings Leading Canadian Internet Providers Together
WATERLOO, ON, Sept. 18, 2014 /CNW/ - Sandvine (TSX: SVC), a leading provider of intelligent broadband and network solutions for fixed and mobile operators, today revealed the latest Canadian Internet usage trends. The data is being discussed today at an event hosted by Sandvine to bring together Canadian communications service providers (CSPs) to share perspectives on global Internet usage trends and discuss the evolution of the broadband data industry.
The data was collected as part of Sandvine's Global Internet Phenomena Program which, together with Sandvine's Internet Phenomena Blog, is industry-renowned for revealing the latest facts, fads, and future trends about consumer Internet usage from networks around the globe.
Some of the unique traits found on Canadian networks include:
- Netflix is the leading application in Canada, and on select networks, can account for between 30%-40% of downstream traffic in the peak evening hours. Three years ago, Netflix accounted for just 13.5% of evening traffic in Canada
- No other paid over-the-top (OTT) video service accounts for more than 1% of traffic in the evening, making Canada a prime candidate for the introduction of new streaming options. For comparison, in the United States, Amazon Instant Video, Hulu, and HBOGO account for almost 7% of peak downstream traffic
- P2P Filesharing still represents over 15% of total fixed network traffic on many networks, while in the US it is below 10%
- No surprise: Canadians love to livestream hockey, with data from one operator showing some Olympic men's hockey games accounted for over 35% of traffic
- Canadians are social butterflies with over 25% of downstream traffic being generated by social networking apps. The three largest consumers of data being Facebook, Instagram, and Twitter
- YouTube is the single largest source of mobile traffic, accounting for over 20% of downstream traffic
Sandvine's solutions are currently being used by over 10 CSPs in Canada to provide actionable business intelligence and policy solutions in order to deploy new services and improve subscribers' Internet quality of experience.
"As a company founded and headquartered in Canada, we are proud of the success we have had in our home country", said Dave Caputo, CEO, Sandvine. "We are excited to share the latest Canadian internet trends today with both current and prospective customers in hopes of improving the quality of experience and variety of service tiers available to Canadian Internet subscribers."
Sandvine's network policy control solutions add intelligence to fixed, mobile and converged communications service provider networks to enable services that can increase revenue and reduce network costs. Powered by Sandvine's Policy Engine and SandScript policy language, Sandvine's networking equipment performs end-to-end policy control functions including traffic classification, and policy decision and enforcement across the data, control and business planes. Sandvine's products provide actionable business insight, the ability to deploy new subscriber services and tools to optimize traffic while enhancing subscriber Internet quality of experience.
Sandvine's network policy control solutions are deployed in more than 250 networks in over 90 countries, serving hundreds of millions of data subscribers worldwide, www.sandvine.com.
Certain statements in this release which are not historical facts constitute forward-looking statements or forward-looking information within the meaning of applicable securities laws ("forward-looking statements") and are made pursuant to the "safe harbour" provisions of such laws. Statements related to the scope of deployment of Sandvine's products by a specific customer, the potential revenue opportunity with any particular customer or in any market segment, the benefits of Sandvine's products and services to be realized by customers, Sandvine's market position, future opportunities, product development plans and demand for Sandvine's products and services are forward looking statements, as are any statements relating to future events, conditions or circumstances. Readers are cautioned not to place undue reliance upon any such forward-looking statements. Such forward-looking statements involve both known and unknown risks and uncertainties that may cause the actual results, performance or achievements of Sandvine to differ materially from the results, performance, achievements or developments expressed or implied by such forward-looking statements. These risks and uncertainties include, without limitation, changes in internal deployment strategies or plans by specific customers; the growth of broadband internet usage and levels of capital spending on broadband network management systems; the timing of orders and manufacturing lead times; changes in customer order patterns or customer mix; insufficient, excess or obsolete inventory; increased competition in the broadband network equipment industry; dependence on the timely development and market acceptance of new product offerings and standards; rapid technological and market change; manufacturing and sourcing risks including dependence on key suppliers and key technologies; dependence upon indirect channel sales and resellers; factors such as business and economic conditions and growth trends in the broadband network equipment industry and in various geographic regions; global economic conditions and uncertainties in the geopolitical environment including the impact of regulation related to the internet and the delivery of internet services. Forward-looking statements are based on management's current plans, estimates, projections, beliefs and opinions, and Sandvine does not undertake any obligation to update forward-looking statements should assumptions related to these plans, estimates, projections, beliefs and opinions change.
For further information: INVESTOR CONTACT: Rick Wadsworth, Sandvine, +1 519 880 2400 ext. 3503, [email protected]; MEDIA CONTACT: Dan Deeth, Sandvine, +1 519 500 1540, [email protected]
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