Stand up paddleboard segment filmed at Sandestin
DESTIN, FL, May 29, 2012 /CNW/ - Sandestin Golf and Beach Resort was chosen as the feature location for a stand up paddleboard (SUP) segment, including YOLO Board Adventures. The segment airs today, May 29 during The Today Show's Kathie Lee and Hoda.
YOLO Board is a leading SUP brand that is aptly named for the lifestyle mantra, "You Only Live Once." The bi-coastal company manufactures a variety of boards suited to fit any paddler, from the recreational novice to the elite pro racer. Sandestin Golf and Beach Resort offers YOLO Board rentals, lessons, corporate and team building packages and seasonal community race events.
During the segment, NBC correspondent Sara Haines garnered the knowledge of SUP from YOLO Board co-founder, Jeff Archer, at the beach and in Sandestin's beautiful emerald waters on the Gulf of Mexico. The waves were calm, and the water was crystal clear, the perfect formula for a great SUP experience.
Sandestin staff were delighted to host the NBC-TV team and to have YOLO Board and SUP featured.
The segment comes at a perfect time, with the opening of the YOLO Board Adventures at the Baytowne Marina in the Sandestin Golf and Beach Resort providing residents and resort guests the opportunity to experience the popular sport of SUP.
YOLO Board Adventures Baytowne offers a range of board rentals from the entry level YOLO Yak perfect for beginners to recreational and performance boards for more skilled paddlers. In addition to rentals, beginner classes, Paddle Fit classes, advanced paddling clinics and Senior SUP classes will also be offered.
YOLO Board also hosted the 2nd Annual Mileage Builder Series from the new location at the Baytowne Marina last Saturday. The Mileage Builder Series is a SUP race event featuring four endurance building races increasing from one mile to four miles. The event is designed for paddlers of all skill levels wishing to enhance their individual performance and is exciting for participants and spectators alike.
For information on the YOLO Boarding at Sandestin, call 850.622.5760 or visit www.YOLOBoard.com.
About Sandestin Golf and Beach Resort
Sandestin Golf and Beach Resort was named the #1 resort on Florida's Emerald Coast. The resort invites guests to a world of 2,400 acres and 30 charming neighborhoods featuring 1,200 villas, town homes and the best in Destin area hotel accommodations. A member of Visit South Walton, the resort features more than seven miles of beaches and pristine bay front, four championship golf courses, 15 world-class tennis courts, 19 swimming pools, a 98-slip marina, a fitness center and spa, meeting space and The Village of Baytowne Wharf. Visit www.sandestin.com or call 1-866-91-BEACH.
About YOLO Board
"Jeff Archer and co-founder Tom Losee didn't invent SUP or its boards … but their savvy, marketing-driven approach has, despite the sport's West Coast roots, made the Santa Rosa Beach, FL-based company an industry leader in just five years," said Entrepreneur magazine. Established in 2006 along the world-renowned beaches and diverse waterways of Northwest Florida's Gulf Coast, YOLO Board is a stand up paddleboard (SUP) brand that is aptly named for the lifestyle mantra, "You Only Live Once." The bi-coastal company manufactures a variety of boards for any paddler, from the recreational novice to the elite pro racer. Rentals, lessons, corporate and team building packages and race events are available through YOLO Board Adventures www.YOLOBoard.com.
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